Bon Voyage! The phrase seems to have lost its significance. Ever since the gruesomeness of the COVID-19 pandemic took over, travel has been a tall order. However, with mass vaccination drives globally, the tourism industry appears to be coming back in the saddle as people are finally hoping to hit the road again.
The COVID-19 pandemic has been a tough sledding for economies, a roller coaster ride that no one likes. The highs are the waves’ peaks, and the lows are the times when the economy recovers. It is unknown when the world will be entirely free of the coronavirus, our invisible enemy. But life has to get back on track and industries need to revive.
“Revival with caution” should be the motto of the world tourism industry.
The industry depends upon travellers to sustain, and people rely on the tourism industry to quench the thirst for travel.
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To make sure that both ends meet: governments around the world are framing policies so that safer travel can boost the tourism sector. Here’s how Australia can promote safe tourism in 2021.
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- Prioritise domestic tourism (safe zones) – It’s time for Australia to realise its beauty. Australians spend millions of dollars every year on international tourism. However, this year they have the chance to explore their own yards. However, the government and the domestic tourism sector need to promote only those destinations, which are safe zones.
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- Replan itineraries and connectivity – Travel agencies need to replan their itineraries based upon the safety requirements for travel in 2021, norms of which are prone to frequent changes. For instance, the safest mode of transport needs to be looked upon by the agencies. Besides, domestic tourism in Australia will only boom if the civilians have faith in the industry. Subsequently, it is important to re-strategise everything in accordance with the new protocols.
- A nuanced reliance on virtual tourism – Technology and innovation are leading the present and will lead the future too. Australia needs to enhance its capacity and understanding of virtual tourism. Today’s youth demand comfort, safety, and thrill – all in one. And guess what ensures the three – virtual tourism it is!
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- A better sight at the Australian tradition and culture – Australian culture is a live example of how beauty sustains through thick and thin. Australians need to utilise this time to reconnect with the roots and relish what their own tradition offers them. The industry and the government need to advertise and promote the culture and art existing in the rural areas.
- Scope for safe travel bubbles – Like the New Zealand travel bubble, Australia can develop more such travel bubbles with countries where the COVID-19 situation is in control. More nuanced travel bubbles will allow the Australians to have a safe space to travel and explore.
- New promotions are the need of the hour – In the current times, everything is unprecedented, and it has become hard to foresee anything. Thus, people are venturing with more impromptu trips. Agencies need to adapt ways to accommodate immediate requirements of the travellers for impromptu trips in a way that safety is not compromised.
All in all, the most crucial thing is to consistently thrive for innovation. The market is currently risky, but it can pick up steam if the industry leaders and government plan their way intelligently, so that the industry thrives along with the safety of the travellers.
SOURCE: KALKINE MEDIA
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