In a significant move for the cruise sector, the Australian Cruise Association (ACA) and Cruise Lines International Association (CLIA) Australasia are gearing up to showcase the diverse and dynamic cruise offerings of Australia at the Australian Tourism Exchange (ATE) 2024.

This premier event, taking place in Melbourne, is set to attract over 2,000 delegates from across the globe, providing an unparalleled platform to highlight the country’s thriving cruise industry on an international stage.

Jill Abel, CEO of the Australian Cruise Association, emphasized the industry’s robust growth, stating, “Australia boasts an incredible cruise offering to all visitors, including a diverse range of brands operating in this market with a great variety of short mini-breaks, seven-to-ten-day adventures, and long circumnavigation cruises. We can’t wait to highlight the vast number of cruise products available in Australia, both onshore and off, including ways to combine cruise with the likes of rail travel and central Australia.”

The ATE 2024 will serve as a crucial opportunity to bridge the knowledge gap about Australia’s cruise products among international buyers. “At ATE last year, we discovered that many international buyers had limited knowledge of the cruise products here in Australia. Attending for our second year, we’re excited to build on the momentum and meet additional buyers to share our industry knowledge,” Abel added.

Joel Katz, CLIA Managing Director Australasia, echoed this sentiment, highlighting the strategic importance of the event. “With cruise representing such a significant source market for inbound visitation to Australia, ATE provides an unparalleled platform for engaging with key tourism wholesalers and retailers worldwide. It is an important opportunity for the cruise industry to showcase the significant advancements and opportunities emerging in Australia. Our presence at ATE24 allows us to convey to global markets that Australia is a premier cruise destination, offering unique and diverse experiences for international travelers.”

Both ACA and CLIA Australasia recently returned from Seatrade Cruise Global in Florida, where they presented updates on pivotal destination developments across Australia, including port infrastructure enhancements and new land-based touring activities. These improvements underscore Australia’s commitment to enhancing the cruise experience for all visitors.

Abel expressed her excitement for the upcoming 2024-25 season, which is projected to be the most significant season ever in Australia. “Cruise lines are increasingly confident in Australia as a destination, knowing that our ports and shore excursion offerings will create an unbeatable experience for guests. This coming season we’ll see new-build ships arriving, additional maiden visits, and further offerings for accessible travelers.”

The Australian Tourism Exchange is a cornerstone event for the nation’s tourism sector, and the participation of ACA and CLIA Australasia is set to elevate the profile of Australia’s cruise industry. By showcasing a wide range of cruise products and the latest industry advancements, these associations are poised to capture the attention of global tourism stakeholders.

Jill Abel and Joel Katz look forward to engaging with attendees at their co-branded booth (#292) amidst a full schedule of appointments. Their aim is to not only promote the extensive cruise offerings in Australia but also to strengthen international relationships and drive future growth in this vibrant sector.

As Australia continues to position itself as a leading cruise destination, events like ATE 2024 are critical in highlighting the country’s unique appeal and the substantial economic benefits the cruise industry brings. With a focus on innovation, sustainability, and exceptional visitor experiences, the future of cruising in Australia looks exceedingly bright.