After a dreadful 2020, the spring of 2021 brings a ray of hope for the Australian tourism and hospitality industry. It’s rightly said – you can chop off the flowers, but you can never keep spring from coming.
Bloom 2021
In Australia, spring brings heaven like beauty to the land, and to celebrate such beauty, a mega-event happens in South Australia every year. The festival is a way to enjoy Australia’s rich culture and the beauty that nature showers upon the land.
However, unfortunately, the springtime festival was cancelled in 2020, but it is hitting the road with a lot more to offer to the wanderlust audience this year. Bloom 2021 – A festival set to embark Adelaide with the most unexpected springtime events of the decade.
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Image credits: © Katacarix | Megapixl.com
Significance of Bloom 2021
The springtime festival embodies significant events, and most importantly, it celebrates music, sports, art, culture, food, and wine – everything that runs in the Australian blood. The festival that begins in September will continue till November.
Every land has its meaning and speciality, and Bloom faithfully highlights and promotes South Australian events. And additionally, Bloom 2021 is significant for both the industry and the civilians to get back on track after the horrendous COVID-19 pandemic.
The upcoming spring festival has a list of new events that are never even seen before. Thus, the events are crucial to enhance competition and boost South Australian tourism.
Premier Steven Marshall, the Premier of South Australia, said that the new and expanded events as part of the Bloom spring campaign will boost visitation and spending across Adelaide and into regional South Australia at a key time of the year.
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Plans for the event
The headlines of the annual bloom program consist of one of the most famous international music festivals, Harvest Rock and Barossa Contemporary, also known as the curious festival. The Barossa Contemporary celebrates Barossa through food, wine, and regional art performances.
Although the first complete edition of Barossa Contemporary is set for 2022, this springtime will have a two-day preview show of the Barossa Contemporary in Seppeltsfield, Angaston, Nuriootpa and Tanunda.
Image credits: © Katacarix | Megapixl.com
With technological advances, Bloom 2021 is expanding its horizons. For example, there will be a new event called Immerse, which is to be held at Light ADL in November. It will take the audience to an astonishing virtual world of wonder and music. And the best part is they won’t have to leave the CBD.
Famous artists like David Campbell, Anthony Warlow, and Kate Ceberano will perform in a new concert, the ultimate event, which will be held in the fully seated Adelaide Oval’s Village Green.
The Bloom festival will also have an extended Adelaide Rally that will showcase new CBD activations. Some of those include an East End finale. Another exciting thing is the new Adelaide Tourist Trophy, which offers up to $20,000 as the prize money.
Bloom is significant for South Australia as it will offer a great tourism opportunity for citizens from other parts of Australia. In addition, the festival will help in sustaining jobs in the art, tourism, and events industries.
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SOURCE: KALKINE MEDIA
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