ProWine Singapore 2024, the region’s leading trade fair for wines and spirits, concluded this year’s edition with a record-breaking visitorship of 14,907, a significant increase of approximately 40% compared to the 2022 edition, reaffirming ProWine Singapore’s position as the leading platform for the wine and spirits industry in the region.
Diverse and High-Quality Visitors
Spanning a showfloor of over 1,600 sqm, the four-day event welcomed a diverse mix of local and international visitors, with around 65% of attendees coming from Singapore and 35% from overseas. Among the attendees were industry professionals, business owners, and enthusiasts eager to explore the wide range of offerings presented by over 200 exhibitors from around the world. ProWine Singapore 2024 also featured seven national pavilions and country groups, including first-timers Germany and Ireland, as well as France, and the largest representation from Spain featuring three Spanish provinces – Catalonia, Castile and Leon, and Utiel Requena of Valencia Province – and Singapore.
Daryl Lim, Director of TWT Beverages and visitor of ProWine Singapore 2024, highlighted the value of the event for businesses like his: “I come to ProWine Singapore every edition to find new suppliers for my wine and spirits business. This year, the variety of exhibitors exceeded my expectations, and I have already made valuable connections that will help grow my business.”
National Pavilions, country groups and Exhibitor Diversity
Exhibitors at ProWine Singapore 2024 also expressed their satisfaction with the significant number of diverse, high-quality visitors, emphasising the valuable networking opportunities with regional importers, distributors, and trade visitors. Attendees hailed from various countries, including Malaysia, Thailand, Vietnam, Indonesia, and the Philippines, reflecting the event’s regional importance.
The range of exhibitors and countries on the show floor underscores Singapore’s commitment to fostering diversity in the wine and spirits industry. Participants came from 27 nations, including Australia, Armenia, China, Italy, Kazakhstan, South Korea, Sweden, and Portugal. Renowned brands such as Cantine Sgarzi Luigi, Minelnico Organic Wines, Obstkeltera van Nahmen organic, Peter Mertes, Clonakilty Distillery, and Bobal San Juan were showcased, contributing to ProWine Singapore’s international significance.
Ressa Anggraini, Export Manager at Pt Pulau Rempah Indonesia, expressed her excitement about participating in ProWine Singapore for the first time. She stated, “We attended ProWein in Düsseldorf earlier this year and are thrilled to continue our journey to be exhibiting at ProWine Singapore 2024. Our product, East Indies, pays homage to Indonesia’s rich history of spice and adventure. Long known as the ‘Spice Islands’, we source some of the most exotic and flavoursome botanicals from across Indonesia to make our small batch of handmade distilled gins in Bali. Our goal is to put Indonesian spirits on the map, and we felt we achieved this from the excellent feedback we received at ProWine Singapore. We are actively seeking partners to expand our brand in the Asia-Pacific region, including Southeast Asia’s cocktail hub Singapore, and ProWine Singapore has proved to be a great platform to do just that.”
“We have met many industry professionals from Singapore and the region,” said Dennis Bejedal, Founder & Master Distiller of Nordbotten Destilleri AB Sweden. “Singaporeans love the flavours of Sweden and appreciate the design of our packaging. ProWine Singapore has provided valuable opportunities to connect with the retail and hospitality sectors. We look forward to forging new relationships and partnerships.”
New Zones and Programmes
Beyond unveiling its diverse range of exhibitors, this year also included the inaugural ProWine Singapore Awards, as well as two new zones – ProWine Zero, presenting over 25 products of no and low-alcohol wines and spirits, and 16 exhibitors under the ProSpirits zone, which featured craft and artisanal spirits.
Rebecca Forwood, Director of Free Spirit, Singapore’s largest distributor of no-and-low alcohol wine and spirits, emphasised the growing demand for alcohol-free drinks: “We have been working in the alcohol-free sector for four years now, and ProWine Singapore has been instrumental in helping us reach a wider audience. We have seen a lot of interest, especially visitors from neighbouring Malaysia, Indonesia, and the Philippines. We look forward to participating in ProWine Singapore in the coming years.”
Exploring Industry Trends: Masterclasses
The event also marked the return of its exceptional masterclass programme, allowing attendees to participate in a series of masterclasses led by esteemed Masters of Wine (MW) and industry experts, covering a wide range of topics. These masterclasses provided valuable insights into industry trends and innovations. Participants explored the versatility of Pinot Grigio, a popular white wine grape, delving into its various styles and characteristics. A masterclass on Japanese Craft Spirits introduced attendees to the unique flavours and production methods of Japanese spirits. Another session focused on Irish Spirits, providing an in-depth exploration of Ireland’s diverse range of spirits and their rich cultural heritage.
Discussions on the latest trends in the no- and low-alcohol beverage sector were led by Singapore’s Andrew Pang of Bar Spectre and Stefanie Goh of Distilled LLP, both offering deep insights into these rapidly growing industry segments. Another well-attended session was by industry stalwart Patrick Sng, CEO of One Minor Group, who shared expert insights and strategies for the wine and spirits trade. According to Sng, “It was an excellent platform for industry players looking to gauge market dynamics and exchange ideas, sharing expert insights into the latest trends in the wine and spirits industry. I was pleased to contribute insights, both in technical and commercial aspects.” Attendees also had the opportunity to explore strategies for reducing waste and promoting sustainability in the wine and spirits industry in a masterclass on Circular Economy and Sustainability.
For Sacha Venus, Chef and Entrepreneur at Bread(ed) Singapore, who attended the tasting session on non-alcoholic wines led by Amanda Thomson, Founder of NoughtyAF – the world’s first premium non-alcoholic wine portfolio, “It was an invigorating session. As a chef, food ambassador, and advocate for sustainability, it was a pleasure for me to taste a variety of alcohol-free wines and champagne. It inspired a list of potential food pairings, and I look forward to exploring these opportunities. Each wine offered a different note, flavour, and texture—a delight to the senses.”
ProWine Singapore Awards 2024
Another highlight this year was the inaugural ProWine Singapore Awards 2024. The awards encompassed three foundational pillars—education and training, experience and engagement, and trade. Spanning nine distinct categories the Awards honoured innovation, expertise, and commitment within the global wine and spirits community. The panel of judges included renowned Singapore drinks journalist, Nimmi Malhotra, Edward Ching, and Daniel Goh; Jessie Khoo-Gan, General Manager of Dao by Dorsett AMTD Singapore in Shenton Way; Ang Shih-Huei, Board member of Sentosa Development Corporation, and Master of Wines Jonas Tofterup.
Winners included The Beverage Clique Academy for The Best Wine & Spirits Education Programme and Howard Chang Tse Hao for the Best Emerging Wine and Spirits Talent. 67 Pall Mall walked away with two awards including Best Wine & Spirits Establishment as well as Best in Glass – Wine & Spirits List. Future-forward sustainable bar FURA cinched the Best Emerging Wine & Spirits Establishment title. Meanwhile, ASAP & CO, a halal-Muslim steakhouse at Telok Ayer, won the Best No-Lo Beverage List.
Among this year’s winners was Makoto-Ya, a leading importer, exporter, and wholesaler of Japanese food and beverage products, who was ranked in the “Top 10 Wine and Spirits Importer” award. “We are deeply grateful to ProWine Singapore for this prestigious award. Over the past two years, we have worked tirelessly to establish ourselves in the industry, and this recognition validates our commitment to excellence. As the leading distributor of Japanese food & beverages, winning the Top 10 Wine and Spirits Importer Award is a testament to our capabilities and dedication. ProWine Singapore has provided us with an exceptional platform to showcase our offerings and expand our reach. This award is not just an acknowledgement of our strength but also highlights our ability to bring the essence of Japan to the rest of the region.”, said Stephanie Ng, Head of Marketing and Business Development Makoto-Ya Singapore.
In another Awards ceremony which also took place during the exhibition, ProWine Singapore in collaboration with the drinks business Asia recognised two drinks companies for their outstanding work in sustainability and their pioneering eco-conscious ways of doing business. ‘Celebration of Sustainability’ was awarded to exhibitors Bobal de San Juan from Spain and ClonaKilty Distillery from Ireland.
The next edition of ProWine Singapore is scheduled to take place from 21-24 April 2026, at the Singapore Expo.
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