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Singapore’s elite CIP Terminal, JetQuay, provider of premier gateway services brought home the win in the Travel Services category at the recently held SBR National Business Awards 2024 for JetQuay Digitalisation Initiative which provides its operations coordinators the capability to track the status of each service through live reports.

This innovation comes as JetQuay’s operations coordinators are tasked with overseeing staff movements, managing on-day email communications for additional bookings, monitoring dynamic arrival flight schedules, and accommodating booker requests. The complexity and volume of these responsibilities make them prone to human errors.

By leveraging Augment Technology (Optimax), JetQuay aims to improve flight and staff monitoring efficiency by 70% whilst simultaneously increasing on-day booking acceptance by 90%. The overarching goal is to enhance productivity across all ground staff members and empower the stakeholders to make quicker, more accurate decisions.

The solution monitors staff location across the terminals and provides real-time updates of service milestones through its user dashboard information. Flight information display has also been integrated into the app on both online and phone, allowing the operations coordinators to deploy and reassign flights quickly.

With the success of this project, the company aims to enhance the solution with a Team Collaboration feature that is going to allow more than one person to be part of the service, widening the reach to the staff that need to be involved in the milestone updates for the flight. It is also looking at offering view-only guest accounts for bookers so they can be kept up to date on the milestones of their VIPs.

SBR National Business Awards honours local and homegrown companies in Singapore for their exceptional projects, driving innovation and contributing significantly to the nation’s robust economy.