Carnival will once again bring its signature, high-energy fun to New York City by joining one of the most iconic events in the world as the official cruise line sponsor of Times Square New Year’s Eve and serve as a musical sponsor and countdown clock sponsor for “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” on ABC.
Carnival Cruise Line will usher in 2023 on land and at sea as Carnival Cruise Line President Christine Duffy will light the famous New Year’s Eve Ball in New York’s Times Square, and nearly 100,000 guests sailing on Carnival’s 24 ships will join in the celebration to welcome in the new year.
Duffy will be on hand, along with Carnival partner and renowned chef Emeril Lagasse, to flip the giant switch that will light the famous New Year’s Eve Ball and invite everyone celebrating in New York and watching from home to “Choose Fun Together,” which is also the theme of Carnival’s 2023 advertising campaign that can be seen throughout Times Square. We’ve got two new ships joining the fleet next year, including the start of year-round service from New York in June on Carnival Venezia, which will offer our upcoming Carnival Fun Italian Style experience.
Then we’ll end the year with Carnival Jubilee arriving in Galveston. , Duffy will join the Times Square New Year’s Eve host on the Countdown Stage during the 10 p.m. hour to share details about what guests sailing from New York can expect on the stunning Carnival Venezia, which will homeport at the Manhattan Cruise Terminal just a few blocks from Times Square and offer a wide range of sailing options. Guests across Carnival’s fleet will have fun in much warmer conditions as they celebrate the new year by getting a head start on choosing fun with family and friends.
As we head into 2023, we have even more reasons to celebrate, so it’s appropriate for America’s cruise line to be part of America’s most iconic New Year’s celebration. We’re looking forward to continuing this exciting growth and building on the past year’s success,” said Duffy. We are leading up to the midnight countdown.
The new campaign will continue to be seen across Carnival-owned channels and advertising placements throughout 2023 – from social media posts on TikTok and Instagram to commercial spots on national streaming and broadcast television. The Choose Fun Together campaign’s launch coincides with the cruise industry’s 2023 wave season, the annual kick-off to cruise planning for millions of Americans and travel advisors.
Setting a tone of togetherness in the new year, Times Square’s massive billboards will showcase the new Carnival campaign Choose Fun Together. The new ads highlight those special moments of fun that can only happen when people come together on a Carnival cruise – because we are our most fun selves when we choose fun together.
The campaign underscores Carnival’s appeal across any age group by showcasing various ways guests can Choose Fun, and find something of interest to everyone, whether sailing with family or friends. After first debuting the campaign on Christmas Day, the New Year’s Eve integration will serve as the Choose Fun Together message’s most significant national launching point.
The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. to all other media placements like audio, outdoor, paid social and additional digital extensions.
Written by: Jill Walsh
