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The Association of Australian Convention Bureaux (AACB) is pleased to announce the 2021/22 AACB Staff Scholarships have been awarded to Isabella Fiore, Business Development Coordinator at Business Events Perth as well as Claudia Baranski, Business Development Manager and Dana Broekhuizen, Sales and Marketing Executive from Business Events Geelong.
For the second year running the scholarship program reflects crisis recovery to support the rebound and recovery of Australia’s business events industry.
“The scholarship embodies our ongoing commitment to providing bureau staff with opportunities to demonstrate their dedication to the business events industry. Congratulations Isabella, Claudia and Dana” said AACB CEO Andrew Hiebl.
Each bureau will receive a $3,300 grant for their scholarship recipients to undertake their proposed research project to support building confidence within Australia’s business events marketplace.
Isabella’s winning proposal ‘Understanding the need for sustainability in the rebound and recovery of the business events industry’, will endeavour to understand how the sustainably conscious delegate understands their impact on environmental and socio-cultural sustainability as well as their motivations to travel to a destination for a business event.
Claudia and Dana’s joint proposal ‘Looking Globally, The Future of Events is Already Happening – A Roadmap for Recovery’ is based on conducting market research to identify strategies and insights from comparable convention bureaux globally, who have demonstrated success in their recovery efforts and crisis rebound from COVID-19. These insights will form a recovery strategy roadmap with recommendations to consider in a post-COVID world.
The scholarship is sponsored by Business Events Australia who recognise the important role that convention bureaux play in attracting business events to Australia and therefore see this scholarship as an investment in the future leadership of the industry.
Robin Mack, Executive General Manager, Commercial and Business Events Australia at Tourism Australia, congratulated the recipients on their winning proposals.
“Tourism Australia through its Business Events Australia programs is very proud to support the future development of our industry, especially during these uncertain times, to ensure Australia remains a competitive business events destination internationally. Congratulations to Isabella, Claudia and Dana and we look forward to seeing the outcomes of the projects,” said Mr Mack.
Upon receiving the award yesterday Isabella was extremely grateful to AACB and Business Events Australia for the opportunity to create foundations for a more sustainable business events industry.
Claudia and Dana are also excited to undergo their joint research project to help Australia’s regional convention bureaux with their rebound into a post-COVID world.
Further details about the prestigious AACB Staff Scholarship program, including past recipients is available at www.aacb.org.au.