CT Partners, Australia’s largest independent travel buying network, has announced the exciting news of the addition of Connections Group, the country’s largest independent travel management company (TMC), to their proud member-owned travel network. This strategic partnership is set to enhance CT Partners’ position in the market by tapping into Connections Group’s extensive experience and established presence in five states across Australia.

With over two decades of business success, Connections Group brings three market-leading brands – CT Connections, Edge Connections, and Totem Connections – to CT Partners’ impressive portfolio of member firms. With teams on the ground in Victoria, New South Wales, Queensland, Western Australia, and South Australia, Connections Group’s extensive network and local expertise will undoubtedly add immense value to the travel buying network.

Gary Reichenberg, Founder and Director at Connections Group, said, “Collaboration and transparency are key value differentiators in the ever-changing travel landscape. Connections Group is guided by the belief that connections are what drives us all as human beings, hence our tagline ‘Be Connected.’ We are thrilled to be joining CT Partners, whose DNA is rooted in integrity, transparency, and collaboration. We look forward to creating exceptional value for our clients together.”

CT Partners’ CEO, Matt Masson, echoed Reichenberg’s sentiments, stating, “The return of Connections Group to the CT Partners network is tangible proof of the success of our strategy in driving exceptional value for members. We share a common goal of enriching lives through human connection and the transformative power of travel. Our culture of integrity, transparency, and collaboration has clearly resonated with Connections Group, and we are excited to welcome them back into the fold.”

CT Partners’ unique member-owned model, where each member stands as an equal shareholder in the network, has been instrumental in attracting the very best in the travel sector. With a focus on the success of their member businesses, CT Partners’ expertise is fueled by the collective knowledge and insights of its member firms, who contribute to every decision made on their behalf.

The official joining date for Connections Group is set for March 1, 2023. As the travel industry continues to face unprecedented challenges, this partnership is a positive step forward for the industry, bringing together the best minds and resources to create a travel experience that is unparalleled in quality, value, and customer service.

Travellers and businesses alike can rest assured that CT Partners and Connections Group will continue to lead the way in the travel industry, delivering unforgettable experiences and unparalleled value to their clients. Be connected, be part of the CT Partners family, and experience travel like never before.

Written by: Anne Keam

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