March 4, 2021, marks the beginning of the first merchant openings at Fifth + Broadway, one of the largest and most transformational mixed-use developments in the city’s history.
Strategically located across from the Ryman Auditorium and Bridgestone Arena, it is at the crossroads of one of the South’s busiest and most iconic hubs. Bringing together a retail, dining, cultural and entertainment venue like no other, Fifth + Broadway will quickly become the new “heart and soul” of downtown.
A 6.2-acre site that was once home to the city’s Convention Center, Fifth + Broadway seamlessly provides the opportunity to live, work, and play all in one city block location. The residential tower and office tower portion of the project have already opened and are active.
The merchants featured in Fifth + Broadway’s approximately 200,000 square feet of restaurants and retail represent a dynamic mix of local legends that have made Music City a world class destination as well as some of the nation’s most exciting brands and eateries coming to downtown Nashville for the first time. Their new home is located alongside the 56,000 SF National Museum of African American Music which held its ribbon cutting in January and is now open to the public at Fifth + Broadway.
“Our mission is to provide the visitor market with the opportunity to participate in the favorite activities of the traveler…which includes shopping and dining, but now it will be offered in a unique environment that is authentic to the Nashville music and art scene,” said Carolyn J. Feimster, Travel & Tourism Manager for Fifth + Broadway.
Feimster went on to explain how Nashville has evolved into a hub for fashion designers making Fifth + Broadway a shopping mecca with a combination of national retailers along with an array of eclectic shops. All are clustered around an open-air street that will feature a variety of shopping experiences from global brands to local artisans and creative designers.
“To match and exceed the amazing Nashville culinary scene, a total of 112,000 square feet of space will be devoted to a culinary experience at Fifth + Broadway that will include everything from signature restaurants, downtown diners, rustic farm-to-table bistros, cafes and lounges,” said Feimster.
The 50,000 square foot Assembly Food Hall will further enhance the culinary appeal as an open eatery with chef-driven outlets to include indoor and outdoor communal tables. This European-style market will include a curated menu of casual dining and takeaway foods from very popular local eateries, as well as a hip coffee bistro and wine bar.
The featured venue will be the Rooftop Dining Terrace and Entertainment Deck which will overlook the historic Ryman Auditorium, Lower Broadway and the Bridgestone Arena which houses professional sporting events and concerts.
“We are excited that this Rooftop Terrace will hold up to 2,000 people, making it the place to see and be seen in Nashville,” explained Feimster. In fact, it will be the perfect venue for groups to hold their Welcome Receptions upon their arrival to Nashville.
As a major anchor to the project, the National Museum of African American Music (NMAAM) will be where visitors will discover the many connections and influences that African Americans have had on all types of music. From classical to country to jazz and hip-hop, NMAAM will integrate history and interactive technology to share the untold story of more than 50 music genres and subgenres telling a unique narrative through the lens of black music.
Fifth + Broadway will boast numerous special events that can be packaged in with tours. The following line up of events are scheduled:
- Art in Motion (Mar 18–Apr 11) – Onsite artists paint their interpretations of the Frist Art Museum Picasso Exhibition, alongside a roving installation of oversized murals illuminating the 5+B story.
- Vibes on 5th (May – Jun) – A salute flavored with the music, lights and food that make Nashville legendary including:
- “Ryman Reason” (May) – Weekend musical performances from the past, historic Hatch Print display, the Ryman Community Day Block Party on May 30th and more!
- “Flash of Nash” (May 15-Jun 18) – Nightly custom light show with “Fifth” or “Broadway” music track played at 7pm, 8pm, and 9pm with prize giveaways.
- Events are subject to change.
And for those who know a day will not be enough at Fifth + Broadway, they can book their Nashville stay at the newly renovated Renaissance Nashville which is a luxury haven situated in the heart of Nashville and attached to Fifth + Broadway. The hotel offers two restaurants, a pool, fitness center and 103,000+ square feet of meeting and event space.
“We have designed visitor programs for all sectors of the travel trade to be able to find their appropriate niche to work with Fifth + Broadway. Additionally, besides the programs listed below, we welcome working one-on-one with the travel trade to customize programs that meet individual needs,” said Feimster.
Some of the programs Fifth + Broadway are launching include:
- All visitors will have access to our FASHION + FOOD + FUN Visitor Pass which will include a variety of special offers, amenities, gifts with purchase, discounts and more. A visitor simply needs to have a voucher from one of the many programs available and show an out-of-town driver’s license or passport.
- FIT Visitors will have access to:
- A customized tour operator or travel agent FIT voucher with the partner’s logo on it redeemable at Guest Services for the FASHION + FOOD + FUN Visitor Pass.
- Vouchers can be printed or digital and available in multiple languages.
- Package development with area hotels and attractions.
- Customize itinerary development.
- Group-Friendly Programs:
- Meet + Greets will be available for groups of any size with a 24-hour notice to receive the Visitor Pass.
- Project tours can also be arranged in advance.
- Pre-paid gift cards can be included in the materials for each member of the group.
- Student Market:
- Performance space will be available.
- Student rates at NMAAM.
- Pre-purchased, low-cost dining cards.
- M.I.C.E. Market:
- Unique venues for private events.
- Group-friendly restaurants with prix-fixe menus.
- Ability to package in shopping discounts and incentives.
- Spouse programs, and other unique activities.
- Delegates can enjoy an exciting day that includes entry into the Country’s only National Museum of African American Music, lunch in the Assembly Food Hall, amazing shopping, then finish the day off on the Rooftop Dining Terrace which can be made available for groups as a partial or complete buy-out for receptions, lunches and dinners. The center’s eclectic mix of retail shops and unique boutiques will round out a memorable day in Downtown Nashville for both convention delegates as well as spouse programs.
- Training Materials:
- Marketing support materials such as images, logos and text for your printed and on-line brochures and websites.
- Reservation agent seminars and training plus agent incentives such as early booking incentive programs.
- FAM tour assistance.
- Gift Cards & marketing dollars for booking incentives, sweepstakes, etc.
Also, the visitor will find many interesting spots for selfies, and are encouraged to take as many as they want in order to engage with F + B’s social media:
https://www.facebook.com/
https://twitter.com/fifthandb
https://www.instagram.com/
Have a special request? Or seeking a unique program? Fifth + Broadway Tourism Department will work with you to customize programs for your clients. E-mail Carolyn J. Feimster at Carolyn@
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