TRIBE, the design-led midscale brand by Accor, is counting down the days until its New Zealand launch.

TRIBE is on track to open its doors in January 2025, Accor confirmed at TRENZ in Wellington.

TRIBE Auckland Fort Street will become the brand’s first address in the country. It will serve as a stylish destination where guests and locals can work, play, and relax with a like-minded community of entrepreneurs and adventurous travellers.

Located on Fort Street, just a stone’s throw from central Britomart and the Commercial Bay precinct, the hotel will bring a bold design edit to Auckland’s hotel scene. It will feature 60 compact but ultra-comfy guestrooms featuring the latest technologies, a lobby bar, a terrace, and a social hub.

TRIBE Auckland Fort Street “will prioritise intelligent, functional, design-driven spaces that give guests everything they need and nothing they don’t”.

As a design-driven hotel, the common areas have been designed as focal points with iconic design objects, contrasting colours, and surprising details selected with comfort and style in mind.

Accor Pacific Chief Operating Officer PM& E Adrian Williams said: “The introduction of TRIBE to New Zealand underpins our expansion strategy throughout the region – to introduce brands and hotels that respond to the needs and wants of modern travellers.

“Today’s travellers seek simplicity, affordability, and connectivity in a design-led environment. They know that comfort and fair prices can co-exist, and that’s precisely what TRIBE hotels offer — intelligent, stylish and comfortable spaces at a great price.

“We are excited to partner with CP Group to introduce this one-of-a-kind concept to New Zealand with TRIBE Auckland Fort Street. With its bold personality and socially connected culture, the hotel will become a hub that excites and inspires both travellers and locals.

“We know that TRIBE will resonate both with domestic and international guests in New Zealand and look forward to debuting the brand’s first address here.”

CP Group said: “TRIBE Auckland Fort Street will be a new kind of hotel that offers not just accommodation but also acts as a social destination and collaborative space.”

Born in Australia in 2017 from the visionary minds of Mark and Melissa Peters, TRIBE embodies the essence of contemporary living and travel. TRIBE’s 15 hotels across the globe are just the beginning, with more than 40 hotels currently under development, including flagship addresses in France and the UK.

From luxury to economy, Accor operates 19 international brands across Australia, New Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/.

Edited by Peter Needham at TRENZ 2024 in Wellington, New Zealand

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