A new research report commissioned by iSeatz, a technology company providing digital booking experiences that integrate with loyalty programs, titled State of Loyalty: 2019 Hotel Ancillary Report was released to the public today.
State of Loyalty: 2019 Hotel Ancillary Report
The ancillary industry is forecasted to hit $93 Billion worldwide. While some airlines, like Allegiant, earn the majority of their revenue through ancillaries; hotels have been been adopting ancillaries as a way to engage guests.
Ancillary products are becoming increasingly important to hotels’ marketing, branding, customer loyalty, and revenue goals. This new insights deck from iSeatz offers a detailed audit examining how today’s leading hotels brands are using ancillaries in 2019, helping sector executives make smarter decisions about how to use such products in the future.
The report focuses on the ancillary portfolios of the largest hotel, hospitality, and gaming brands. The report details more than ten categories of ancillaries, including established travel extras such as car rental and ground transportation, to emerging ancillaries such as wellness, and food delivery.
“We have seen hotels grow their ancillary portfolios exponentially over the past few years,” said Kenneth Purcell, Founder, and CEO of iSeatz. “With ancillaries, hotels not only have the opportunity to increase engagement with their guests; but they can also offer an integrated guest experience throughout the traveler’s entire booking journey.”
Download the entire white paper: http://bit.ly/34Ec1Ru
Two of the top five largest hotel chains have already embraced food delivery. In November 2017, Intercontinental Hotel Group (IHG) was the first hotel brand to launch a food delivery partnership, allowing members to earn IHG points for food delivery with Grubhub. In April 2019, Wyndham Hotels & Resorts launched a similar partnership with DoorDash as a way to facilitate in-room dining at their limited-service hotels, which make up approximately 80% of the hotel group’s portfolio.
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