Hotel technology specialist SHR has announced that it has deepened its strategic partnership with Gothia Towers, Sweden’s largest hotel. Located under the same roof as the Swedish Exhibition & Congress Centre in central Gothenburg, the iconic three-tower hotel complex is part of one of Europe’s largest integrated meeting places.
The 1,200-room hotel – renowned as one of Sweden’s most prestigious – has adopted SHR’s AI-driven Booking Engine and CRM to accelerate digital transformation, boost direct bookings, and deliver personalized guest experiences.
This expansion builds on Gothia Towers’ existing use of SHR’s Central Reservation System, Global Distribution Systems, and OTA Direct Connect applications, all of which were implemented in October 2023. The decision to deepen the partnership reflects the hotel’s confidence in SHR as the best partner for enhancing guests’ digital journey, leveraging AI, and optimizing guest engagement. SHR’s exceptional support and commitment to its clients also played a crucial role in Gothia Towers’ decision to continue and expand the partnership.
Johan Forsberg, Director Revenue Management & Distribution, at at Svenska Mässan Gothia Towers AB, said: “Our existing partnership with SHR has been nothing short of instrumental to enhancing our operational efficiency and guest experience, so it only made sense that we take it to the next level. This will allow us to enrich every stage of the guest journey – from booking to departure – ensuring that Gothia Towers remains a leader in the delivery of best-in-class hospitality in the Nordic region.”
The new Booking Engine will enable Gothia Towers to gain full control of the guest booking journey by offering a seamless and intuitive online experience. The application will allow the hotel to create personalized booking experiences that captivate website visitors, guiding them effortlessly through the booking process with tailored content and intuitive engagement tools optimized for all devices. This approach is designed to boost direct bookings, increase revenue, and enhance guest retention.
SHR’s CRM is renowned for its user-friendly interface, robust features and ability to streamline operations. It empowers hoteliers with the tools they need to build lasting relationships with guests, drive loyalty and boost overall revenue. By leveraging the power of CRM, Gothia Towers will create even more memorable experiences for guests, from the moment they check in to the moment they depart.
Patrik Norman, Senior Director of Business Development at SHR, commented: “We are thrilled to be deepening our partnership with Gothia Towers, a true icon in Scandinavian hospitality. The addition of our Booking Engine and CRM to their tech stack is a clear demonstration of their commitment to staying at the forefront of innovation. We look forward to seeing how these tools will help Gothia Towers not only meet but exceed guest expectations, ultimately driving higher satisfaction and increased direct bookings.”
The newly integrated systems are set to go live by November 18th, 2024, with Gothia Towers anticipating significant improvements in overall guest satisfaction and direct booking performance as a result.
The strategic partnership between SHR and Gothia Towers signifies a shared commitment to innovation and excellence in the hospitality industry. Together, they aim to set new benchmarks for guest satisfaction and operational efficiency, ensuring that Gothia Towers remains a preferred destination for discerning travelers.
Founded in 2004, SHR (an Access Company) is a global specialist technology and service provider to the hotel sector. Through a full suite of tools and services, SHR helps over 2,000 hoteliers globally maximize revenue by optimizing all aspects of the booking and retention ecosystem. To learn more about SHR, visit www.shrgroup.com.
