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The new Bob W Tower Hill Residences, Bob W Olympia and Bob W Holland Park add a further 20,000 sq ft of high-quality serviced apartment space to the company’s portfolio. This expansion closely follows the opening of Bob W St Paul’s in March, marking the launch of four Bob W properties in London in less than two months.
The new properties include a variety of fully-serviced studio, one-, two- and three-bedroom apartments, as well as penthouses with rooftop terraces. They all feature local and sustainable design and are equipped with Bob W’s bespoke technology, including a digital front desk, self-service check-in and 24-hour remote customer service, combining the quality and reliability of a hotel with the comfort of a home.
Niko Karstikko, Co-founder & CEO of Bob W, said: “The European market is experiencing a real surge in demand for serviced apartments as guests look for more personalised, unique and sustainable experiences. This trend shows no sign of slowing down.![](https://eglobaltravelmedia.com.au/wp-content/uploads/2024/05/2lea.jpg)
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“These new London openings take us to over 40 properties across the continent, with many more to come over the next few years. As a tech-led, hospitality provider we offer an exceptionally responsive guest experience that delivers a five-star stay every time. Our building requires minimal teams to operate efficiently, enabling us to scale our portfolios at pace.
“Our tech-centric approach means we are one of Europe’s best-ranked international hospitality providers. We currently have a Net Promoter Score (NPS) of 77, and an average guest rating of 4.8 out of five stars, making Bob W the most loved brand on the market.”
Bob W Tower Hill Residences, Bob W Olympia, and Bob W Holland Park are now open, catering to modern travellers and digital nomads seeking to stay for one night, seven nights, or longer, in design-led apartments in the heart of London.