Hawaiian Airlines this morning surprised guests at Honolulu and Kona airports with 1,500 fresh flower lei – giving them a taste of the carrier’s monthlong Lei Day celebration that kicked off today.
Hawaiʻi’s hometown airline is extending its traditional May Day festivities to all 31 days of the month to honor the legacies of May Day as celebrated in Hawaii and Hawaiian Airlines – both of which date back 95 years to 1929.
Throughout the month, Hawaiian will share the act of giving lei at pop-up lei stands in Los Angeles, Salt Lake City and Tokyo, via a global sweepstakes awarding four million HawaiianMiles, and in a video series featuring Hawaiian Airlines employees, among other special surprises.
“31 Days of Lei is our love letter to Hawaiʻi’s tradition of giving lei – it’s a chance to celebrate this enduring symbol of aloha,” said Rob Sorensen, vice president of marketing and e-commerce at Hawaiian Airlines. “Extending the celebration for the whole month is a way to share the beloved gesture of sharing lei with a global audience.”
Following today’s airport lei surprise and the annual Hawaiian Airlines May DayEach week in May, Hawaiian will give away 200,000 HawaiianMiles to five winners located within its major markets including Australia, Japan, New Zealand, South Korea and the U.S. In total, 20 winners will receive a combined four million HawaiianMiles through the 31 Days of Lei global sweepstakes, which will be open to attendees of the carrier’s pop-up events and available to enter online at HawaiianAirlines.com/31DaysofLeiSweepstakes.
Hawaiian has also produced a video series showcasing its employees and their love for making, sharing and wearing lei. Each video story will dive deeper into their connection to lei and the significance of Lei Day in their lives. concert at Bishop Museum in Honolulu, Hawaiian will embark on a series of pop-up events at The Atrium at Westfield Century City in Los Angeles on May 11, City Creek Center in Salt Lake City on May 18 and Ebisu Garden Place in Tokyo on May 31. Each event will feature a lei stand experience with a photo backdrop. Visitors will receive orchids to pin in their hair, flower lei, exclusive campaign merchandise and POG (passion orange guava) flavored cotton candy. Live music and hula will also be provided by the Hawaiian Airlines Serenaders.
For more information on Hawaiian Airlines’ 31 Days of Lei and Official Rules with eligibility, please visit HawaiianAirlines.com/31DaysofLei. No purchase necessary. Open to legal residents of 50 U.S./D.C., AU (excluding SA), KR, JP, and NZ (“Eligibility Area”) who are at least 18 and age of majority. Void outside Eligibility Area & where prohibited.
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