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ATM - DubaiAs the globe stands on the brink of a new era in travel and tourism, the Arabian Travel Market (ATM) 2024 is gearing up to be a pivotal catalyst in this transformative journey. Set against the dynamic backdrop of Dubai World Trade Centre, from May 6-9, this premier event promises to redefine industry standards through the theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship.’

Dubai, a nexus of innovation and luxury, will host over 200 thought leaders and policymakers, including His Excellency Issam Kazim and His Excellency Salem bin Mohammed Al Mahrouqi. These influential figures will converge to discuss groundbreaking strategies and technologies poised to revolutionize travel from tourism and hospitality to aviation and MICE (Meetings, Incentives, Conferences, and Exhibitions).

ATM - Global Stage.

ATM – Global Stage.

The upcoming 31st edition of ATM will underscore the expanding influence of artificial intelligence and sustainability in travel, reflecting themes from the UAE’s Year of Sustainability and insights from the recent COP28 summit. Such discussions are set against a 56% expansion in the Travel Tech space at ATM, highlighting a significant year-on-year growth of 33% in this sector alone.

Danielle Curtis, Exhibition Director ME at Arabian Travel Market, expressed enthusiasm about the event’s scope and impact. “ATM 2024 is not just an event; it’s a movement towards a future where travel is infused with innovation and entrepreneurship,” Curtis stated. The exhibition is expected to surpass previous records with a 23% increase in participation, showcasing emerging market trends across a 56% larger floor space than last year.

This year’s ATM also focuses on high-calibre, multi-dimensional travel experiences encompassing luxury, business, and health-conscious travel segments. Exclusive sessions will delve into premium offerings, healthcare meetings, and global business travel dynamics to foster discussions around sustainable procurement and the booming sports tourism sector.

Furthermore, ATM 2024 will feature enriching discussions on experiential, accessible, and multi-generational travel. These sessions aim to explore the opportunities for growth and transformation in these vital areas, highlighting the disruptive potential of new market entrants and established players.

The event’s strategic partners, including Dubai’s Department of Economy and Tourism, Emirates, IHG Hotels & Resorts, and Al Rais Travel, underscore its significance as a hub for forging global and regional alliances in the travel industry.

The ATM 2024 promises to be a landmark event for networking and knowledge exchange and a beacon for the future direction of global travel. Industry professionals are encouraged to register their interest and partake in shaping the next wave of travel and tourism innovation.

As we count down to this monumental event, the anticipation builds for what will undoubtedly be a milestone in the evolution of global tourism, setting new benchmarks for innovation and sustainability in the travel industry.




Written by: Soo James