In a groundbreaking move set to raise eyebrows and awareness alike, Madame Tussauds Sydney has announced a partnership with the Leukaemia Foundation to host a unique iteration of the World’s Greatest Shave. In an unprecedented twist, beloved Australian wax figures – including Jimmy Barnes, Dannii Minogue, Amanda Keller, Curtis Stone, and Dylan Alcott – will undergo dramatic hair transformations to support Australians living with blood cancer.
This initiative significantly departs from the traditional haircuts and colours typically seen in the annual campaign. Chris Tanti, CEO of the Leukaemia Foundation, expressed his excitement about the collaboration, highlighting it as a novel approach in the 26-year history of the World’s Greatest Shave. “Madame Tussauds Sydney is creating something extraordinary this year,” Tanti said. “It’s a campaign like no other, and we’re thrilled to have such iconic figures standing with us in the fight against blood cancer.”
Celebrity Wax Figures for World’s Greatest Shave – Join the Fight Against Blood Cancer.
The event, scheduled to run from 15 to 18 February, promises an extraordinary experience for visitors, offering a glimpse into the significant transformations of these wax celebrities. Chris Harvey, Head of Operations at Madame Tussauds Sydney, was enthusiastic about the initiative. “For the first time, we’re giving a hair transformation to figures of iconic Australian celebrities,” Harvey stated. “Partnering with the Leukaemia Foundation allows us to raise awareness and funds for a fundamental cause.”
In addition to witnessing the wax figures’ makeovers, visitors can participate actively in the campaign. Professional hair stylists, including those from significant campaign partner Just Cuts, will be on-site to shave, cut, or colour visitors’ hair for a minimum donation of $20. This interactive component bolsters fundraising efforts and deepens public engagement with the cause.
Madame Tussauds Sydney Hosts Unique Fundraiser.
The urgency of the campaign is underscored by the increasing incidence of blood cancer in Australia, which has soared by 47% over the past decade. The Leukaemia Foundation reports that more Australians than ever need support, resources, and research funding to battle this disease. Funds raised through the World’s Greatest Shave and partnerships like the one with Madame Tussauds Sydney are crucial for supporting those diagnosed and advancing blood cancer research.
Since its inception in 2000, the World’s Greatest Shave has played a pivotal role in funding blood cancer research, with the Leukaemia Foundation investing over $86.5 million in today’s dollars into more than 360 research grants. This investment has been instrumental in discovering better and more effective treatment options, with the ultimate goal of finding a cure.
Madame Tussauds Sydney’s World’s Greatest Shave Experience promises a unique spectacle and a chance for the public to contribute to a life-saving cause. For more information or to purchase tickets, visit madametussauds.com/Sydney and search for the World’s Greatest Shave. Those looking to support the fight against blood cancer directly can register to participate at worldsgreatestshave.com or call the dedicated hotline.
Through this innovative partnership, Madame Tussauds Sydney and the Leukaemia Foundation are setting a new standard for philanthropy, leveraging the power of celebrities and the community to make a tangible difference in the lives of Australians with blood cancer.
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Written by: Yves Thomas
