In an unprecedented move signalling the dawn of a new era in the global tourism sector, OurAfrica.Travel announces its return for the much-anticipated 2024 edition, setting the stage for a momentous year. Scheduled to unfold between February 5th and 9th, 2024, this flagship event promises to seamlessly bridge the gap between global buyers and the exotic offerings of Africa and the Indian Ocean.

Storm Napier, the visionary behind the event, enthusiastically remarked, “The fifth iteration of OurAfrica.Travel is more than just a trade show. It embodies our commitment to our esteemed partners – Wetu, ATTA, The Africa Hub, Nightsbridge, Atmosphere Marketing, Inspirational Places, and Umlingo Travel PR. And as we pivot to a new chapter, we introduce a groundbreaking feature allowing multiple stakeholders to convene in a single meeting.”

They conceived amid the profound challenges of global lockdowns, OurAfrica.Travel swiftly transcended its birth context. This state-of-the-art B2B trade show epitomizes the resilience of an industry determined to evolve. Not only does it present an affordable, inclusive avenue for industry trailblazers to connect and collaborate, but it also takes pride in its minimal carbon footprint, making sustainable business more than just a buzzword.

In an assertive statement, co-organizer Allie Hunt declared, “Our pioneering approach has rightfully earned us the accolade of ‘industry leader of the virtual African travel trade’. Our continuous relevance is a testament to our unparalleled ability to complement traditional in-person shows.”

Last year’s figures spoke volumes. With 182 exhibitors, over 440 global buyers and media participants, a staggering 6,500+ meetings, and 44,192 networking chats, OurAfrica.Travel’s impact was undeniable. The platform garnered over 85,000 profile views, and the glowing testimonials of attendees emphasized its indomitable stature in the tourism calendar. The 2024 edition promises a game-changing feature – exhibitors can now engage with multiple buyers simultaneously, a boon especially for businesses with a dispersed workforce.

Intrigued? To immerse in this transformative digital experience, travel agents, tour operators, and other industry stalwarts can register at no cost. Explore more and be part of this revolutionary journey by visiting https://ourafrica.travel/.

Written by: Octavia Koo

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