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In light of the destination’s recent announcement on becoming Malaysia and Borneo’s first legacy capital on 12 May, Sarawak has launched the Legacy Impact Master Action Plan (Legacy MAP) 2023-2025 at IMEX Frankfurt in Germany today.

The Legacy MAP is a course of action for the next three years developed by Business Events Sarawak (BESarawak) alongside the Sarawak Government and consultancy group, GainingEdge, to define and drive decisions about hosting business events in Sarawak. It aims to leverage the relationship between business events and legacy impact and optimise this to contribute to Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030 goals.

With the business events industry being 1 of the 6 key priority sectors under tourism in Sarawak’s PCDS 2030,  the Legacy MAP is carefully designed to support the key outcomes sought by the strategy which are economic prosperity, social inclusion and environmental sustainability and help business event planners create greater value when designing event programmes.

With an action plan in hand, Sarawak will pay closer attention to events that are strategically important to the community. To achieve the greatest impact, Sarawak will actively seek events that align with the PCDS 2030 and prioritise those under the strategy’s 6 economic sectors (manufacturing, mining, agriculture, forestry, tourism and services) and 7 enabling sectors (digital, innovation, education, infrastructure, utilities, transport and renewable energy).

“We are wasting no time in establishing Sarawak as the first legacy capital for business events in Malaysia and Borneo,” said The Honourable Datuk Snowdan Lawan, Sarawak’s Deputy Minister for Tourism, Creative Industry and Performing Arts. “With Indonesia’s new capital city in development, Sarawak is ready to seize any and all opportunities. The Legacy MAP is closely aligned with the government’s development policies therefore we are positioning business events as a frontline sector to facilitate strategic collaborations and open a host of economic and social opportunities. Legacy impact is Sarawak’s unique value proposition to the world and we believe that this transformative thinking will allow the industry to enjoy greater returns on both objectives and investments”.