Amid the undulating waves of euphoria, the FIFA Women’s World Cup Australia & New Zealand 2023™ stands as a glittering beacon of female athleticism, making history as fans converge from all compass points to be a part of this sporting jamboree.
Deep into the knockout stages, the anticipation has reached a fever pitch. It’s not just about witnessing the exceptional talent, the technique, the strategies, and the eventual crowning of the global champion team. The unique fusion of top-tier footballing action, entwined with world-class hospitality, ensures an unparalleled experience for every spectator.
MATCH Hospitality, the certified hospitality partner for this grand fiesta, has elevated the viewing encounter several notches higher. Their offerings? They are as diverse as the audience they cater to – from casual football enthusiasts wanting to soak in the game’s ambience to luxury seekers desiring an upscale footballing soiree.
There’s been a tangible shift in the wind in women’s football, characterized by an astonishing growth surge in fan engagement and revenue. According to FIFA’s report, club revenue registered a growth of 33% compared to the previous year. This burgeoning trend is mirrored in the skyrocketing demand for Official Hospitality for the 2023 World Cup, outshining the last tournaments.
Illustrating the global appeal, MATCH Hospitality has been flooded with bookings from 45 nations. Predictably, host nation Australia and the US, UK, Switzerland, Germany, and Aotearoa, New Zealand have emerged as top customers.
Specific matches like the opening bout featuring Australia locking horns with the Republic of Ireland at Sydney’s Grand Stadium Australia and the tournament’s climax – the Finals, have observed a massive surge in hospitality sales.
A closer look at the U.S. market reveals an intriguing pattern. Hospitality sales for the ongoing World Cup are outstripping the numbers from the FIFA Women’s World Cup France 2019™. Delving deeper into the statistics, 60% of these purchases were centred around the Group Stage matches, while the latter stage of the tournament – the Semifinals and Finals, accounted for 35%.
The West Coast, especially California, emerges as the primary hub for US fans opting for these premium packages. Top matches on their list? Encounters like Australia vs Ireland, USA vs Netherlands, and England vs Denmark, to name a few.
Elucidating the vast array of hospitality offerings, fans can cherry-pick from the MATCH Place for a straightforward seat selection to the more opulent MATCH Private Suite and MATCH Shared Suite, assuring exquisite dining and viewing rendezvous.
Vivienne Bervoets, the chief administration officer at MATCH Hospitality, encapsulated the sentiment perfectly, “This isn’t just a tournament; it’s a monumental testament to the indomitable prowess and flair in women’s football. We’re ecstatic to play hosts to a global audience and curate unforgettable memories.”
To embark on this journey of sporting luxury, dive into the various packages and offerings and visit FIFA’s Official Hospitality Programme.
Written by: Bridget Gomez