Three years ago, Aspen Skiing Company, a leading operator of ski resorts in North America, introduced its hospitality division, The Little Nell Hotel Group. Today, the group has been rebranded as Aspen Hospitality to reflect the scale and breadth of this growing division.
Aspen Skiing Company’s Hospitality Division Announces Rebrand; Alinio Azevedo named CEO.
Alinio Azevedo named CEO
The Colorado-based company is expanding The Little Nell and Limelight Hotel brands, which are currently located in mountain resort communities, into new urban and resort communities. Under Alinio’s leadership, Aspen Hospitality will continue to pursue opportunities for further expansion into new markets, including coastal and urban destinations.
Aspen Hospitality is bolstered by the Aspen Snowmass brand, which brings decades of unmatched experience operating in the ski and hospitality industries. Azevedo specializes in developing, financing, operation and asset management of the hotels and clubs that make up Aspen Hospitality’s portfolio.
In tandem, Alinio Azevedo has been promoted to Chief Executive Officer of Aspen Hospitality from his most recent leadership role as Managing Director and Chief Operating Officer for the Company.
Aspen Hospitality’s current list of owned and operated hotels, residences and private clubs includes:
- The Little Nell – Aspen, Colo (Aspen’s only Five-Star, Five-Diamond, ski-in/ski-out hotel)
- Residences at The Little Nell – Aspen, Colo.
- Limelight Hotel Aspen – Aspen, Colo.
- Limelight Hotel Snowmass – Snowmass, Colo.
- Limelight Hotel Ketchum – Near Sun Valley, Idaho
- The ASPENX Mountain Club – Summit of Aspen Mountain, Aspen, Colo.
- The Snowmass Mountain Club – Base Village, Snowmass, Colo.
Aspen Hospitality will open several new properties in the coming years, with the following properties currently under development:
- Limelight Hotel & Residences Mammoth – Mammoth, Calif. – estimated opening – late 2024
- Limelight Hotel Boulder – Boulder, Colo. – estimated opening – early 2025
Additional properties in the pipeline will be announced soon.
“Over the years, our family has invested a great deal of thought and research into the expansion of the company’s hospitality division, exploring markets throughout the U.S.,” said Jim Crown, Owner and Managing Partner of Aspen Skiing Company. Our first property, The Little Nell, has been one of the most celebrated luxury hotels in the country since opening in 1989. We are actively pursuing opportunities to introduce additional Little Nell properties shortly.
“We look forward to continuing to grow the Limelight brand and expanding our offerings to new markets and guests.” Since the opening of Limelight Hotel Aspen more than a decade ago, Limelight Hotels have redefined the concept of elevated casual services and amenities in ski resorts and towns. We are now expanding the Limelight portfolio also to include urban destinations, creating basecamps in the places our guests want to explore.
Our focus has been on carefully growing our coveted brands into supply-constrained markets where we can make a difference with our experience in connecting our hotels and private clubs to the communities where they operate.
“I am truly honoured to take on my new role of Chief Executive Officer of Aspen Hospitality as we usher in a new era,” says Alinio Azevedo. The next few years will bring many new opportunities for our guests and team members, and I could not be more thrilled to lead the team on this journey.
Written by: Jill Walsh
