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Women of all ages have been fuelling significant growth within the travel sector for several years according to Forbes, making at least 80% of all purchasing decisions and contributing hundreds of billions to the travel and tourism industry. Recognising both the demand and opportunity in the market, Trafalgar has developed their own series of Women’s Only Tours.
According to SoloTravelerWorld.com, almost 30% of women aged 55 years and above choose guided touring as their preferred travel option. With a collection of 13 trips across Europe, the Middle East and Africa, this brand-new offering is led by female Travel Directors and Wellbeing Directors with a focus on showcasing inspiring local businesswomen in the destinations we visit. These tours have been curated specifically to provide women and those who identify as women of all ages a space to connect with like-minded female travellers from all over the world*.
Some of the highlight experiences from this trip series include:
• Learning about the ancient art of Umbrian weaving from Marta Cucchia, a fourth-generation weaver and one of the last in Italy to still produce Umbrian textile art using traditional looms and materials, experienced on Italy Bellissimo (Women Only).
• Baking bread with the most liberated women in Turkey in their the village of Demircidere and discovering why this rural, farming village on the Kozak Plateau is regarded as one of Turkey’s most progressive communities, particularly in regards to gender balance.
Experienced on Highlights of Turkey (Women Only).
• Meeting and sharing a meal with the artisans of Iraq al-Amir Women’s Association – a small organisation in the municipality of Amman, Jordan, which aims to financially empower local women by employing them to learn, make and sell foods and handicrafts in the cooperative’s gift shop and online. Experienced on Jordan Experience (Women Only) and Jordan Experience with Dead Sea Extension (Women Only).
When speaking about today’s announcement, Gavin Tollman, CEO said:
“We have always been a champion of women in travel, with the majority of our leadership team female, supporting locally-female run businesses around the world and some of our first female travel directors still with us 42 years on. It was the obvious next step for us to offer women’s only departures – with 13 tours currently available to book, we’re excited to grow this series of trips to meet the increasing demand for women only travel options alongside female solo travel growth”.
To celebrate not only the launch of this trip series but also in recognition of International Women’s Day, Trafalgar is offering 15%^ off all Women’s Only trips for the whole month of March. See Trafalgar.com for details.