BBC Global News today announces the launch of “Discover Beyond,” (www.DiscoverBeyond.com) an inspirational consumer travel marketplace that enables BBC audiences to discover, plan and book unforgettable experiences through hundreds of activities, mix and match flights and hotels and carefully crafted travel packages.
Initially launching in Australia and New Zealand, Discover Beyond is a brand new digital travel service that draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and the industry expertise of TRAVLR-powered technology, to bring BBC audiences curated travel packages focused around culture, food, discovery and adventure. Travellers will be given exclusive access to curated itineraries that are directly inspired by BBC Travel Journeys, bringing beautiful stories to life and transporting them to the heart and soul of a destination.
This partnership harnesses the scale and quality of the BBC.com audience together with TRAVLR’s world-first platform and travel ecosystem to deliver a seamless user experience. In turn, it provides new and significant opportunities for travel brands and tourism partners to work together with BBC Global News and TRAVLR, including the creation of bespoke travel packages and the advertising of them to the BBC’s premium, affluent traveller audience, creating an end-to-end proposition, from promotion to transaction.
Alistair McEwan, Senior Vice President, Commercial Development Asia & ANZ for BBC Global News said: “Partnering with TRAVLR and harnessing its growing travel technology and eco-system to establish the ‘Discover Beyond’ travel marketplace opens up new and exciting opportunities for our audience and beyond. For the first time ever, travellers are able to gain access to uniquely curated journeys, all exclusively inspired by BBC Travel Journeys.”
Simon te Hennepe, Founder and CEO, TRAVLR says: “The traveller of today is looking for unique experiences curated around content that inspires them and are often considered out-of-reach. Our goal is to work with partners who continually surprise travellers with unrivalled adventures, which can all be accessed via one platform powered by TRAVLR. We’re excited to be introducing Discover Beyond to travellers and the industry together with BBC Global News.”
TRAVLR Founder_ Simon te Hennepe
Launching on 26th October, Discover Beyond will present a number of BBC Travel Journeys-inspired itineraries including the legendary Hike Through the Bay of Fires in Tasmania, showcasing a magical landscape of crystal-clear waters, pure white sandy beaches and vivid orange granite boulders – an indigenous-guided experience combining wild inland bush, pristine shores with fascinating Aboriginal history and heritage.
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