The name ‘Sunshine Coast’ immediately conjures up images of balmy beach days, sparkling clear waters and endless sunshine.
And while that’s exactly what Queensland’s Sunshine Coast offers in spades, there’s plenty more to the Sunshine Coast than first meets the eye.
The region’s tourism organisation, Visit Sunshine Coast (VSC), has partnered with New Zealand’s leading travel retailer House of Travel (HOT) to invite travellers to take a deep dive of the Sunshine Coast this winter.
From swimming with whales to brewery tours and discovering some of Australia’s most pristine natural environments, the promotion offers exclusive package deals through July to October to excite Kiwis to travel to the Sunshine Coast.
The multi-channel campaign will include national and regional press, radio, electronic direct mail, social, website and in-store digital assets.
The campaign runs ahead of direct flights recommencing between Auckland and the Sunshine Coast later this month.
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