Frasers Hospitality, a member of Frasers Property Group, has concluded its ‘Remembering Kindness’ campaign, announcing today that over 200 individuals or ‘Fraser Kindness Heroes’ – including its own outstanding employees or ‘Everyday Heroes’ – will each be granted with a complimentary stay at one of the global hospitality operator’s award-winning collection of serviced and hotel residences, and boutique hotels across the world.
Launched in December 2020 as part of Frasers Hospitality’s #FraserCares initiatives, ‘Remembering Kindness’ is a global campaign that seeks to celebrate kindness by recognising and rewarding those who have gone beyond the call of duty to help others in need.
As part of the campaign, members of the public have come forward to share stories of individuals in their communities who have performed acts of kindness for the benefit of others. The campaign has received entries spanning across 16 countries globally, ranging from Singapore, Australia, Japan, South Korea and China to the United Arab Emirates, Bahrain, Saudi Arabia, Nigeria, Germany, Switzerland and the United Kingdom (UK).
Submissions have highlighted individuals from all walks of life – from those volunteering to help others in need, healthcare professionals and essential services workers, to those going out of their way to provide daily essentials for the underprivileged and creating inspirational platforms to help those undergoing difficult circumstances.
Highlights include Jamal Elsheikh from Australia and Donald Diffang from Switzerland. The former launched “One Love Australia” to help educate children and youth about inclusivity and diversity after being a target of a racially-motivated attack; while the latter launched an online kindness campaign as well as a mobile app, called “Do Me a Favour, Buddy” to connect people and reward those who provide help to others in need after getting the help of kind strangers following his struggles in finding a home and a job as a young immigrant.
In Singapore, Nicholas Chan co-founded the Covid-19 Migrant Support Coalition in April 2020, which brought together the resources of existing ground-up initiatives to help meet the essential needs of migrant workers; through the efforts of volunteers, the coalition has assisted in the donation and delivery of hot meals, the provision of personal protective equipment (PPEs), as well as dry goods care packages, mobile phone top-ups and other daily essentials for Singapore’s migrant workers.
The campaign also illustrated through the nominated individuals that age is not a barrier to making a positive difference in the community. Chng Rui Jie in Singapore is a committed and accomplished fundraiser for charities at only nine years of age, while 70-year-old Rodney Cheng actively volunteers at a welfare organisation to help other senior citizens. In Australia, 75-year-old Stella Hitchins is well-loved in her local community for how she looks after the provision of much-needed daily essentials for the underprivileged.
“Reading all the inspiring entries that have come through as part of our ‘Remembering Kindness’ campaign was extremely heartening and inspiring. In today’s tough climate, these stories serve as strong reminders that an act of kindness, whether big or small, can go a long way and have a positive impact on the people around us.
“We look forward to giving back to our ‘Kindness Heroes’ and providing them with a special experience with us. This is our way of thanking them for supporting others during these challenging times,” said Mr Koh Teck Chuan, CEO of Frasers Hospitality.
In line with the celebration of kindness, Frasers Hospitality will also mark its 23rd anniversary on Fraser Day this 31 March 2021 by honouring its outstanding employees across the world. These employees – or ‘Everyday Heroes’ – have not only contributed positively to their respective roles but have also displayed great acts of kindness and the willingness to go the extra mile to help fellow colleagues, guests, and the wider community.
Mr Koh shared, “In the past year, we have seen our teams help and encourage each other, working hard together to ensure guests and colleagues stay safe. Everyone is a hero too. However, there are those who have gone way beyond what was required of them and so, they deserve to have their efforts recognised and celebrated.”
Since the onset of COVID-19, Frasers Hospitality has built upon existing values of care and empathy to launch its #FraserCares commitment to ensure that the wellbeing of guests and employees are taken care of amidst the ongoing crisis.
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