After almost two dreadful years filled with low business and high unemployment in the tourism sector, countries are finally reopening their borders. The tourism runners and travellers are at the fore front of welcoming the decision. As borders reopen, it is significant to frame a new set of policies to kickstart the recovery.
The United Nations World Tourism Organization (UNWTO) is focused on bringing the tourism sector back to the heart of the world economy. The pandemic has drastically hurt the travel and tourism industry. The total contribution of travel and tourism was rising at a tremendous rate prior to the pandemic. However, the tiny virus impacted the world on such a scale, that the entire chorus of the tourism sector got hurt.
But as they say, better late than never!
The world tourism industry is finally all set to kickstart its recovery. To help the sector grow this year, the UNWTO is getting back in Geneva. The Secretary-General of UNWTO, Zurab Pololikashvili, has headed to Geneva on February 22 to place high-level talks to plan tourism recovery as borders reopen.
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Objectives of the meet
UNWTO Secretary-General meets WHO Director in Geneva
Both parties are discussing the shared vision of easing out the restrictions to place a better recovery path for the world tourism sector. The UN organisations believe that a blanket ban on mobility does not help curb the transmission of the virus; instead, it only hurts the social and economic progress of the economies.
Thus, a clearer and more sustainable plan is needed for the international tourism sector to build trust among the travellers and the industry runners. To device such a plan, both parties met in Geneva.
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Asserting the importance of the private sector
In the tourism recovery, the private sector would play a significant role; thus, UNWTO is asserting on deepening ties with the private actor. During the Geneva visit, the Secretary-General is meeting the Director-General of the International Air Transport Association as well the Chairman of the Cruise Lines International Association. UNWTO is also planning to promote sports tourism this year in order to make the sector more inclusive and resilient.
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Establishing key partners in Switzerland
As Switzerland plans to ease its border restrictions for international travel, the UNWTO intends to meet the Swiss State Secretariat for Economic Affairs ambassador regarding the tourism policy. Switzerland has a sustainable tourism policy; thus, the UNWTO would be highlighting the commitment of sustainable tourism in collaboration with Switzerland parties.
Additionally, UNWTO would also concentrate on enhancing tourism-related education and jobs during the meet. 2022 is going to be crucial for tourism recovery. Thus, the UN organisation is making plans for rebuilding tourism in a sustainable and resilient manner.
SOURCE: KALKINE MEDIA
