The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) participated at the first ever virtual Arabian Travel Market (ATM), which took place from 1-3 June. Joined by 71 stakeholders, including the Department of Health, Experience Hub, and Nirvana Travel and Tourism, DCT Abu Dhabi used the event to connect with industry stakeholders and discuss opportunities to promote the tourism sector despite the current unique global circumstances.
“As we look forward to the next chapter of global travel, our strategy to gradually uplift the tourism sector becomes our main point of focus,” said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “Over the past period, our team has worked around the clock to identify opportunities and respond to the challenges arising within the industry. This has led to the development of a number of initiatives that we believe will help enliven the tourism sector whilst ensuring the health and safety of our residents and visitors. The ATM virtual event was a brilliant platform that provided us with an opportunity to gain key insights and connect with industry professionals to help us expand our offerings and viable responses to the current situation.”
The participation in the virtual ATM was the latest in a series of initiatives implemented by DCT Abu Dhabi to help revitalise the tourism industry and support partners, while also uplifting consumer confidence locally and internationally. These initiatives include the launch of the virtual infotainment platform #StayCurious, the Abu Dhabi Specialists Programme, which aims to train and educate tourism industry professionals worldwide on the destination’s offerings, and the Clean and Safe Certificate Programme, through which the Emirate aims to boost the standard of hygiene and cleanliness at venues and destinations across Abu Dhabi.
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