Strategic brand, marketing and PR agency Example has launched Good Example, an initiative in support of the hospitality, travel and entertainment industries, all severally impacted by COVID-19. Each week, the agency will provide pro-bono time and creative expertise to brands who need it most.
Andy El-Bayeh, Director of Example, said: “Example would not exist without the love and support of our friends and peers working in food, drink, travel, music and entertainment – industries which are facing unprecedented and ever-changing challenges. In a time of much uncertainty, the importance of unity and community is clearer than ever”.
Rebecca Gibbs, Co-Director, says: “Amongst the upheaval of the past few weeks, we’ve been inspired and energised by those adapting positively to change and producing ideas that foster community, connection and hope. By providing time and expertise where we can, we hope to collectively push innovation and support the creative industries we love and exist in”.
Founded by El-Bayeh and Gibbs in 2017, Example is a brand, marketing and PR agency that helps brands start and own conversations. Through robust insights, immersion in culture and deep understanding of the industries it plays in, Example creates meaningful brand experiences in the realms of food & drink, travel, entertainment and lifestyle. Clients include Diageo, Merivale, PromPeru, Nine Food Events, Lost Paradise, The Australian Agricultural Company, Papua New Guinea, Chargrill Charlie’s, Moelis Australia Hotel Management and BrewDog.
Brands are encouraged to email their brief to good@example.com.au. The agency will work on one submission pro-bono each week.
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