Experience sushi reimagined, as Sushi Sushi embarks on a new era with the relaunch of its flagship store.

Australia’s first to market sushi retailer, Sushi Sushi, is encouraging Melbournians to experience sushi reimagined, with the launch of its new-concept store at Chadstone, The Fashion Capital.

Officially opening at the end of November 2019, the relaunch of Sushi Sushi’s flagship store marks the beginning of a new era for the brand, which celebrated its 21st anniversary this year. First making its mark on the Australian food scene in 1998, Sushi Sushi set out to revolutionise the way consumers ate while ‘on-the-run’, carving out a niche for itself as the go-to place for high quality, delicious sushi.

Fast forward to 2020, and Sushi Sushi is once again challenging the market, transitioning from its traditional take-away format and inviting guests to immerse themselves in the flavours of Japan, with traditional flavours reimagined for the present day – all set in sleek and comfortable surrounds.

To meet customer demand, the refreshed menu features a delicious twist on iconic Japanese dishes, like Nori Tacos loaded with salmon and avocado, and Popcorn Prawn sliders with spicy kewpie mayo. New Soy Paper Hand Rolls bring six traditional hand roll flavours to customers who prefer sea-weed free options with a wide offering for vegetarian and vegan customers alike.

Creating an inviting and engaging atmosphere, the new store’s interiors celebrate Japanese architecture in an ode to nature, with a neutral colour palette, organic curves, and raw timber and concrete materials. With considered details, like the interlocking slat ceiling that represents slicing of fresh ingredients, wave like features that give a nod to the ocean, or the curves in the banquette seating area which mimic the shape of a sushi handroll, every element of Sushi Sushi’s flagship is designed to represent the journey taken by the sushi artisan, to achieve perfection.

“As a premium sushi brand with a commitment to the highest quality in all aspects of our offering, it made sense that our flagship store be located at the Fashion Capital. We’re excited to launch a new era of Sushi Sushi, bringing something new to our consumers; something we believe will challenge, disrupt, and grow the market we created” said Scott Meneilly, CEO.

The new Sushi Sushi flagship is now open at Chadstone, The Fashion Capital, 1341 Dandenong Rd, Chadstone VIC 3148.