Adelaide’s Playford MGallery by Sofitel Hotel is excited to announce a new collection of artworks to be hung in 60 of its rooms will provide guests with a unique view of South Australia as seen through the eyes of renowned photographer Alex Frayne who has been likened to Stanley Kubrick and Jeffrey Smart*.
Featuring 120 magnificent pieces from Frayne’s acclaimed Adelaide Noir, The Kokatha Country, and The Winter Monochrome Series the collection was unveiled at cocktail event by the Hon. Steven Marshall MP, Premier of South Australia on Wednesday 25th September.
As Australia’s most awarded boutique hotel and as part of Sofitel’s exclusive MGallery series, Playford Adelaide guests may expect beautiful art to enhance the luxuriously appointed rooms and suites in keeping with the brand’s “dedication to lovers of life, literature and culture” and the property’s warm Art Nouveau feel perfectly blended with old world charm and modern day creature comforts.
Maurits De Graeff, General Manager Playford Adelaide said “we are so fortunate to have been able to acquire these pieces and are looking forward to displaying them for our guests. That they feature South Australia through the eyes of one of our most acclaimed artists is wonderful. We are proud to support such an incredible talent of our own and enable others to appreciate his work whilst enjoying their stay with us”
Food for thought – whilst we’re all obsessing over which phone has the best camera for our social media posts, perhaps we can learn a thing or two from the past with Frayne’s stunning images literally taken on cameras built in the 60’s, 70’s and 80’s. His use of analogue 35mm, 6x6cm and 6x9cm film format cameras produces much higher quality images than digital, making them highly attractive to collectors.
* Frayne’s eerily still urban landscapes have been likened in their classical framing and pervasive sense of strangeness in the familiar, to the work of Stanley Kubrick and Jeffrey Smart…
– Simon Caterson, The Australian Newspaper
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