Life Fitness is excited to announce its global rebrand, which will reveal a new colour scheme and corporate ‘Family Of Brands’ logo as part of the ongoing evolution of the company’s brand. The THIS IS LIFE campaign is the official release of the new corporate identity that will be rolled out across digital and print over the coming weeks.
One of the key market differentiators of Life Fitness is their unique partnership approach, which centres around innovation, inspiration and co-creation. These pillars make up the foundations of the THIS IS LIFE campaign and the brand’s drive to inspire business success, personal transformation, authentic human connection and to offer a comprehensive choice of the world’s leading fitness brands.
Life Fitness’ bedrock is 50 years of relationships and experiences, with a rich history of innovation. From our five decades of learning and growth, Life Fitness understands that rapid innovation is essential in order to excel and, more importantly, drive disruption.
“We pride ourselves on co-creating, providing bespoke solutions, and building connections between you and your members,” said Paul McClure, Managing Director, Life Fitness Australia.
“Life Fitness is a global company providing inspiration in every corner of the world. Our global reach doesn’t stop at our global footprint, and it’s this breadth that enables us to be inclusive. What’s more, we’ve extended that reach into digital technology, which makes it even easier for facilities to create connections with their members and clients.
“Our new branding is bold, eye-catching and highly energetic, reflecting the fact that the Life Fitness Family of Brands is not here to follow the fitness industry, but rather, we’re here to lead it.”
The individual brand logos will remain as is as each carries its own unique identity, offering unique opportunities for everyone to be active. Logos on equipment will not change and individual brand logos will be continued to be used when referencing a single brand
The rebrand is the latest chapter in the ongoing evolution of this fitness industry brand leader. To learn more about the Life Fitness Family of Brands or the THIS IS LIFE campaign, visit www.lifefitness.com.au/
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