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Drumstick Has Planted Its Roots In The Plant Based Category With The Launch Of Drumstick Plant Based Classic Vanilla This Summer

January 25, 2022 Food & Beverage No Comments

This summer, iconic Aussie ice-cream brand Drumstick is adding a Plant Based ice cream to its delicious line up. With the creaminess and delectable Drumstick crunch that Aussies know and love, Drumstick Plant Based Classic Vanilla is the perfect way to cool down this summer.

Staying true to Drumstick’s creamy vanilla base, the new Plant Based range has been carefully crafted, delivering on taste and texture. The mouth-watering vanilla Drumstick tastes just like the real deal and is topped with decedent chocolate and crunchy peanuts, all encased in a crispy wafer cone, finished o with a classic choccy tip.

Tara Cook, Drumstick Senior Brand Manager, says “as more people move towards a plant based diet/lifestyle, it is important that we create something that everyone can enjoy without compromising on taste or texture. To achieve this, our tastemakers have been hard at workto  ensure the new Drumstick Plant Based Classic Vanilla delivers on that iconic Drumstick texture and flavour that they know and love. Ice-cream is a summer staple and something all Aussies look forward to on a hot summer’s day so it was important for us to create something that everyone can enjoy and that genuinely tastes great. We’re excited to see how consumers respond to this new addition.”

Drumstick Plant Based is the perfect summer treat for vegans, vegetarians, flexitarians, those that are dairy free, those that are making more plant-based choices and those that just want a delicious plant based ice cream.

The Drumstick Plant Based Classic Vanilla is now available in the freezers of all major supermarkets!

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