Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team.
The deal marks the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.
Mastercard Priceless Experiences provide cardholders unparalleled access to some of the most exciting properties in sports and entertainment, and this deal will allow Mastercard to extend that into the world of Formula 1 and the McLaren Racing team. Mastercard branding will appear later in the 2024 season.
“We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
McLaren Racing’s Chief Executive Officer Zak Brown said: “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognizable wherever you are in the world. Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”
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