In the midst of a global pandemic, Anantara Vacation Club is leveraging new partners to offer a greater range of points’ usage options in members’ home countries around the globe.
From 2021 onwards, members can use their points to redeem a new range of product offerings with just a few clicks on the app or website. Points can be redeemed for a wide range of services, including fine dining, spa treatments, resort vouchers, adventure park admission and more. New redemption options are being launched in Thailand, Malaysia, mainland China and Taipei, with additional options for Hong Kong and Singapore to be added in the coming months.
“A true vacation club has to provide much more than accommodation. From the beginning, we’ve integrated 5-star hotel services, and have since expanded to include more entertainment opportunities both in and outside our resorts.” said Maurizio Bisicky, Chief Operating Officer. “While some new services have been spurred by the ongoing pandemic, what truly distinguishes us from other operators is that our stay enhancements are all redeemable with Club currency. This is not a revenue stream, but a necessary evolution for any club whose primary goal and ultimate measure of success lies in members’ satisfaction.”
The latest additions come on the heels of the Club’s existing points’ usage options, including airport transfers, resort vouchers, F&B and family photography sessions. A new collection of signature resort experiences will also be introduced at the Club’s flagship property, located in Mai Khao, Phuket. Designed to enhance the holidays of family travellers, the programmes will include family camp-outs, health programmes, kids’ science camp, and team building.
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