British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.

The former British Airways Executive Club will become simply The British Airways Club and come with a new look and feel. From 1 April 2025, Members can expect:

• A new Tier Point system when flying: Members will earn Tier Points based on the cost of their flight and, for the first time, ancillary spending, including seat selection and excess baggage. Members will earn 1 Tier Point for every £1 of eligible spend*, with recalculated Tier thresholds** to reflect the new model.

• Tier Points on a Contribution to Sustainable Aviation Fuels*** (SAF): Members will also earn Tier Points and collect Avios by purchasing a contribution to SAF, earning up to 1,000 Tier Points per year. Customers will also be able to use their Avios as a form of payment, which they can do by simply visiting a dedicated landing page, which will be live on April 1, 2025.

• Limitless Tier Points on British Airways Holidays: After the success of the British Airways Holidays double Tier Points promotion, the airline has created a permanent proposition on holiday packages. Members will earn Tier Points based on the price of the entire package, with no limit, making it possible to earn elite status in fewer trips than today’s offer.

Later in 2025, Members can also expect:

• Tier Points on credit card spending: BA American Express Premium Plus Cardmembers can earn up to 2,500 Tier Points by spending on their card. More details of this offer will be announced closer to the launch date.

• New milestone benefits between Tiers: Members can unlock rewarding benefits before reaching their next level by introducing more milestone moments between Tiers.  This will start with 2,500, 4,000 and 5,000 Bonus Avios gifts at milestones within Bronze and Silver. More benefits will be announced in the coming months.

Colm Lacy, British Airways’ Chief Commercial Officer, said: “The changes we have announced today underline our continued investment in our loyalty programme and our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs.

“While we have announced a number of positive changes today, I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays and making this a permanent part of our proposition, removing the limit on earning. We know that many of our customers make their holiday plans during our annual January sale period, so it’s great to be able to announce this today.”

Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.

British Airways is offering limited-time bonus Tier Points when booking before 14 February 2025 for travel from 1 April 2025 to celebrate these changes. Bonus Tier Points will be awarded based on the cabin, from Euro Traveller to First****.

The Club has already announced several changes as part of its transformation. Last year, the carrier changed its Avios earning model to see customers earn Avios based on their spending, not distance. This move has seen British Airways issue more Avios than ever, with most customers collecting either more or the same as they did under the previous model.

Elsewhere, the airline expanded its ‘Pay with Avios’ proposition to make every flight available for as little as £1. More than 10 Avios-Only flights have operated since launching in November 2023. Members are transitioning to one Tier Point collection period, allowing friends and family to be on the same timeline.

British Airways has also introduced an exclusive offer for Members in partnership with The Wine Flyer, IAG Loyalty’s online wine retailer. Members will be eligible for discounts on a wide range of wine, beers and spirits depending on their Tier status – Bronze (5%), Silver (10%), Gold (15%) and Gold Guest List (20%).

The changes are part of British Airways’ overall £7bn transformation programme, announced earlier this year. Customers can expect an improved digital experience with a new website and app, new and improved aircraft and a new First suite, for example.

For more information and frequently asked questions, please visit www.ba.com/theclub.

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