The 2023-24 NSW cruise season is making waves with a record-breaking $4.41 billion economic impact, a staggering 60.4% increase from the previous financial year. This unprecedented surge sets the stage for a summer of booming activity across the state’s ports, with predictions that 1.2 million passengers and crew from 312 cruise ship visits will descend upon New South Wales, further elevating the region’s status as Australia’s cruise capital.

Unmatched Economic Growth Post-COVID

According to data released by the Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA), the 2023-24 season exceeds expectations and outpaces even pre-pandemic performance. The influx of cruise ships and passengers is expected to inject significant revenue into local economies, particularly as ports beyond Sydney experience an uptick in arrivals.

The Sapphire Coast, in particular, is set to benefit from the arrival of 25 cruise ships, bringing 43,000 passengers and 20,000 crew to the Port of Eden. This visitor surge is projected to generate $12 million for the local economy. Newcastle, too, will see a notable rise in international arrivals, with 12 cruise ships docking in the city, expected to deliver 12,500 passengers and 6,500 crew members to the region. This growth is a golden opportunity for Newcastle’s diverse shore excursions, allowing visitors to explore the Hunter region and its beautiful coastal towns.

A Workforce Boom in NSW

The impact of the cruise industry’s explosive growth isn’t limited to tourism dollars; it’s also transforming the state’s employment landscape. The report reveals a 50% jump in jobs, with the cruise sector now supporting 13,714 full-time positions across New South Wales. This surge in employment is a direct reflection of the rising number of cruise ships docking at NSW ports and the heightened demand for services in related industries such as hospitality, retail, transport, and tourism.

Minister for Transport Jo Haylen shared her excitement about the future of the cruise industry in the state: “NSW is Australia’s capital of cruise, with more than half of the nation’s cruise spend retained right here in our economy. The upcoming season will see even more international cruise ships visiting NSW, further proving the momentum this industry has gained as passengers eagerly return to the seas post-pandemic.”

The minister also emphasized the role of sustainability in the industry’s growth, highlighting the government’s efforts to ensure that the cruising boom remains economically and environmentally sustainable. This year alone, 23 maiden ships will arrive at NSW ports, bringing thousands of eager tourists ready to explore everything the state offers.

National Economic Benefits and Long-Term Impact

Cruise Lines International Association’s Managing Director in Australasia, Joel Katz, echoed the minister’s enthusiasm:
“Cruise tourism has been thriving in Australia, and the economic benefits are now higher than they have ever been. The previous financial year brought record levels of economic activity, visitor spending, and employment, both in NSW and across the country.”

Katz pointed out that cruise tourism now contributes a massive $8.43 billion annually to the Australian economy, supporting more than 26,000 jobs nationwide. This marks an extraordinary turnaround for the industry, which was hit hard during the COVID-19 pandemic.

Jill Abel, CEO of the Australian Cruise Association, highlighted the broader national success:
“Australia recorded almost 4.3 million passenger visit days in 2023-24, an increase of 26.9% over the previous year. This has created a windfall for businesses like tourism operators, hotels, restaurants, retailers, and port operators.”

Abel also noted the long-term benefits of cruise tourism, explaining how passengers often return to the destinations they first discover on cruises. This repeat visitation creates additional opportunities for local communities, making cruise tourism vital to sustained economic growth.

A Bright Future for NSW Ports

While the summer season promises immense economic benefits, the cruise industry is already looking to the future. Port Authority CEO Captain Philip Holliday shared insights on upcoming trends: “Although we expect a slight softening in cruise ship visits of around 5% this season, this offers us a unique opportunity to plan. The 2025-26 season is already trending upward, with more cruise lines scheduling visits to our shores.”

Holliday also emphasized the various cruise lines visiting NSW, catering to Australian and international tourists. From luxury voyages to family-friendly cruises, passengers are spoilt for choice as they explore everything the state offers.

As New South Wales continues to ride this wave of cruise industry momentum, the future looks bright for the state’s ports and tourism economy. With record-breaking revenue, booming employment, and a growing reputation as a world-class cruise destination, the NSW cruise sector sets the standard for post-pandemic travel recovery.

 

 

 

Written by: Michelle Warner

 

 

 

 

 

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