ONYX Hospitality Group, Thailand’s leading hospitality management company specialising in the management of hotels, resorts, serviced apartments, and luxury residences, is excited to announce the launch of its festive campaign for the 2024 holiday season, Make Your Moments Merry, designed to create cherished memories for guests across the four diverse brands: Amari, OZO, Shama, and Oriental Residence.
With the goal of boosting demand for the upcoming festive period, The Make Your Moments Merry campaign features up to 20% off public rates, with an additional 10% discount exclusively for ONYX Rewards members. The promotion, targeting long haul, regional and local markets, is available for booking now until 6th January 2025, with stays valid from 1st November 2024 to 15th January 2025.
Campaign Highlights:
- Up to 20% discount on best available rates
- An additional 10% discount for ONYX Rewards members
- Special festive activities and events at participating properties, enhancing guests’ holiday experiences with unique and memorable celebrations
Make Your Moments Merry aims to achieve several strategic objectives throughout the high-demand holiday season. The campaign seeks to boost demand by driving increased bookings across all ONYX properties, ensuring strong occupancy through the festive period. Additionally, the initiative is designed to maximise revenue by leveraging all booking channels, including Brand.com platforms, key Online Travel Agencies (OTAs), and direct bookings.
A key focus of the campaign is to strengthen ONYX’s brand reputation, positioning its properties, across diverse countries in the Asia Pacific region, as the premier destinations for year-end celebrations that create lasting memories for guests. By showcasing a range of festive activities tailored to each of its brand, ONYX aims to attract travellers seeking both value with exceptional discounts, and unforgettable holiday moments.
ONYX Hospitality Group’s properties are uniquely positioned to cater to varying travel preferences, whether it’s a beach getaway, city break, or cosy end of year retreat. Guests are warmly invited to partake in a range of thoughtfully curated activities designed to elevate their holiday experience. These include special Christmas Eve and Christmas Day dinners featuring visits from Santa, lively New Year’s Eve celebrations, enchanting Christmas tree lighting ceremonies, festive afternoon teas, family baking sessions, elegant gala dinners, and music festivals. Each event promises to create unforgettable memories, making the festive season even more magical (activities vary per property).
Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated, “Make Your Moments Merry is more than just a promotion; it’s an invitation to celebrate the holidays with us and create special memories at our properties. We’re proud to offer both great value and unique experiences that reflect the festive spirit of the season.”
Each brand features a distinct tagline aligned with the overarching Make Your Moments Merry campaign. While unified by the ethos of celebration and creating lasting memories, each tagline highlights the unique personality and diverse offerings of each brand, allowing them to connect with their specific audiences. This ensures the cohesiveness of the campaign, whilst showcasing the individuality and specialised experiences that make each brand stand out.
- Amari – ‘Make Your Amari Moments Merry’: Welcoming guests with warm hospitality and vibrant settings. Embrace festive spirit with delightful stays and special gourmet gatherings.
- OZO – ‘Must-book. Merry. Moments.’: Offering smart, comfortable stays with a focus on connectivity and convenience. Celebrate the season in style, where vibrant festivities meet indulgent culinary delights, offering the perfect blend of fun and flavour for a truly memorable holiday experience.
- Shama – ‘Make Your Moments Merry at Shama’: Providing modern, stylish serviced apartments in key locations with a welcoming home-from home ambience. Enjoy family-friendly festive activities for all.
- Oriental Residence Bangkok – ‘Make Your Moments Merry’: As a recent recipient of the prestigious MICHELIN 1 Key Award by the MICHELIN Guide, Oriental Residence Bangkok offers a luxurious retreat tailored for sophisticated travellers seeking an elevated holiday experience in the heart of the city. The campaign will feature festive afternoon teas and gourmet feasts.
Make Your Moments Merry by ONYX Hospitality Group features up to 20% discount on best available rates, and ONYX Rewards members enjoy additional 10% off (based on room only or bed and breakfast rates). Book: now until 6th January 2025. Stays valid: 1st November 2024 to 15th January 2025. Terms and conditions apply. For more information and to book visit ONYX Hospitality Group: www.onyx-hospitality.com
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