Intrepid Travel solidifies its position in the Australian travel market by acquiring key assets from Kimberley Wild Expeditions, marking a significant expansion in Western Australia.

Intrepid Travel has announced the acquisition of assets from Kimberley Wild Expeditions (KWE), a renowned operator in Western Australia’s Kimberley region. This strategic move underscores Intrepid Travel’s commitment to sustainable tourism and regional growth. This acquisition, which includes KWE’s fleet of vehicles and the iconic Bungle Bungle Camp, marks a pivotal step in Intrepid’s 2030 Strategy to enhance its operational footprint across Australia.

The 17-year partnership between Intrepid Travel and Kimberley Wild Expeditions has been instrumental in delivering exceptional travel experiences in one of Australia’s most remote and breathtaking landscapes. With this acquisition, Intrepid is poised to fully integrate and manage its operations in the Kimberley region, ensuring a seamless transition, consolidating its national presence and enhancing its ability to offer culturally immersive and environmentally responsible travel experiences.

A Seamless Transition

Kimberley Wild Expeditions will continue to operate the Kimberley Travellers Lodge and maintain a partnership with Intrepid under a standard Agent Sales Agreement, allowing them to sell travel products in the region. This collaboration ensures that the legacy of Kimberley Wild’s exceptional service will continue, now under the broader umbrella of Intrepid’s global operations.

Brett Mitchell, Managing Director of Intrepid Travel ANZ, emphasized the significance of this acquisition: “We are thrilled to integrate Kimberley Wild Expeditions’ assets into our portfolio and continue their amazing work and dedication to the region. This acquisition marks a significant milestone in our commitment to expanding our sustainable and immersive travel experiences in Western Australia and is a testament to our dedication to delivering extraordinary travel experiences while supporting local community-based tourism. We are excited to welcome the KWE team into the Intrepid family and look forward to continuing our journey together.”

Commitment to Sustainability

As a certified B Corporation, Intrepid Travel has consistently prioritized sustainability, focusing on environmentally conscious and culturally enriching travel experiences. The acquisition of KWE’s assets reinforces this commitment, enabling Intrepid to design and execute travel itineraries that are not only immersive but also align with the highest standards of environmental stewardship.

This move also follows Intrepid’s recent acquisitions of JOOB and Haka Tours in the Asia-Pacific region, further bolstering its vertical integration model. By expanding its operational capabilities in Australia, Intrepid is investing in the future of Australian tourism and ensuring that local communities, such as those in the Kimberley region, continue to benefit from sustainable tourism practices.

Looking Ahead

James Weeding, Managing Director of Kimberley Wild Expeditions, shared his optimism about the transition: “This acquisition will allow Intrepid to fulfill its operational ambitions within the Kimberley and continue our work and commitment to the region. After partnering with Intrepid for the last 17 years as an operator, it’s the perfect timing for this transition and our team to formally join Intrepid’s business. We look forward to continuing our partnership with Intrepid as an agent and continuing to attract new travelers to the Kimberley.”

Intrepid Travel’s acquisition of Kimberley Wild Expeditions’ assets represents more than just a business transaction—it represents a strategic alignment of values and vision. As Intrepid continues to expand its presence in Australia, this move is expected to set new standards in sustainable and responsible tourism, offering travellers worldwide unparalleled access to the wonders of the Kimberley region.

Written by: Soo James

=======================================