Melco Resorts & Entertainment’s Studio City Water Park has won the Pacific Asia Travel Association (PATA) Gold Award 2024 for best Hospitality Marketing. Created to promote the official launch of Melco’s indoor, all-weather, all-year-round Studio City Water Park, the Company implemented a multifaceted on- and off-line marketing campaign in 2023 to make a strong first impression and generate buzz to drive traffic from visitors from across the region.
Studio City Water Park’s winning nomination was among more than 100 entries submitted by 47 travel and tourism organizations and individuals by PATA’s global panel of independent judges.
Mr. Lawrence Ho, Chairman & CEO of Melco, said, “Studio City’s eye-catching and memorable marketing campaign successfully showcased the excitement of our unparalleled indoor water park whilst reinforcing the property’s positioning as Asia’s Entertainment Capital. It further underlined Melco’s unwavering commitment to the continued growth and diversification of the city’s tourism industry through substantial and ongoing investment in the city’s future. We are honored for Studio City to receive this marketing award from PATA for second year running, and we are grateful to PATA Gold Awards and the event’s long-term sponsor, Macao Government Tourism Office (MGTO), for the accolade.”
PATA Gold Awards 2024 is sponsored by the MGTO, marking an impressive 29 consecutive years of collaboration. Ms. Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, said, “This year’s PATA Gold Award winners bring another colorful kaleidoscope of outstanding initiatives in marketing, along with sustainability and social responsibility in the tourism industry, which deserve our admiration. As Macao aims for more diversification in its development as a world center of tourism and leisure, we are honored to collaborate with PATA to help shape a vibrant yet responsible tourism industry across the Asia-Pacific region with the awards.”
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