LGH Hotels Management proudly announces the launch of its most ambitious B2B campaign to date, “Summer Pops,” inviting UK corporate bookers and agents to embrace the summer spirit with the chance to win a share of £12,000 travel and shopping vouchers.
Boasting over 40 prime UK locations, 350 meeting rooms and event spaces, and over 7,000 bedrooms, LGH Hotels Management is a major player in the UK corporate meetings market. This campaign highlights LGH’s extensive offerings and underscores its commitment to the sector, which is experiencing a robust resurgence.
Bookers are encouraged to ‘check-in’ to participate, receiving a ‘boarding pass’ and becoming eligible to win exciting prizes. Running from now until the end of September, the campaign offers bookers the opportunity to win £12,000 in holiday travel and based on their combined qualifying revenue. LGH will also be releasing extra prize drops throughout the campaign.
The ‘UK Conference and Meeting Survey 2023’ revealed that in 2022, the industry generated an estimated £16.3 billion in direct expenditure, nearing pre-Covid levels. Furthermore, domestic enquiry levels in a third of venues have surpassed those of 2019.
This initiative not only incentivises UK bookers but also promises to drive significant revenue and engagement throughout the summer booking period. By fostering a collaborative approach, LGH aims to strengthen relationships with their agency partners, ensuring they are well-equipped to meet the evolving demands of their clients.
Gill Jackson, Sales Director at LGH Hotels Management, shared: “We’re extremely excited about the launch of Summer Pops. This campaign allows us to use our brand personality to highlight the broad breadth of UK venues and outstanding corporate offerings.
“Our scale and expertise allow us to support businesses to host meetings and events. We have over 390 meeting and event spaces across the country, with properties in capital cities to our newly refurbished Queen hotel in Chester. This means we are best placed for whatever our guests may need.
“And, with five airport hotels, guests can even stay the night before they take off for their summer prize.
“We expect fantastic results from this campaign – especially with our dedicated CRO in place that can take bookings across all our hotels. We can’t wait to reward our agency partners for choosing to place their business with us.”
With the campaign set to run until September, UK bookers are in for a season filled with excitement and rewards.
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