Tahiti Tourisme has unveiled its latest global initiative, the captivating ‘Feel What We Feel Here’ campaign. This innovative endeavour, anchored by a mesmerizing hero film and a suite of tailored executions in eight languages, builds upon the overarching ‘Feel Treasured’ brand ethos. It offers travellers an immersive glimpse into the profound connection locals share with the awe-inspiring landscape and each other.
The ‘Feel What We Feel Here’ campaign transports viewers to the enchanting Islands of Tahiti, inviting them to experience the destination through the eyes of its inhabitants. The campaign unveils everyday marvels and exhilarating escapades that await exploration. From the tranquil embrace of the mountains to the crystalline lagoons, audiences are beckoned into a pristine natural realm steeped in ancient culture, resonating with the ‘Mana’ that unites all beings—including travellers from across the globe who embrace the rhythm of local life.
Created and produced in partnership with Tahiti Tourisme’s global creative agency Circul8, the campaign showcases local talent to ensure authenticity lies at the heart of the invitation to ‘Feel What We Feel Here.’ This approach aligns seamlessly with the Fāri’ira’a Manihini 2027 tourism strategy, epitomizing the vision of fostering a welcoming environment “that reflects us and binds us together.”
“Feel What We Feel Here” is a significant step towards establishing the Islands of Tahiti as a sustainable and inclusive tourism leader. The campaign champions the preservation of local traditions alongside unparalleled hospitality and distinctive vacation experiences sought after by discerning travellers worldwide.
“In The Islands of Tahiti, you get a feeling that’s hard to put into words, but that resonates effortlessly once you’ve experienced it. Our aim with this campaign was to capture and convey that feeling in an authentic way, using the local population as storytellers, in line with our mission to preserve the local way of life through sustainable tourism,” expressed Jean-Marc Mocellin, CEO of Tahiti Tourisme.
Watch the ‘Feel What We Feel Here’ video to witness the breathtaking campaign.
Explore more about Tahiti Tourisme online.
Written by: Yves Thomas
