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More than 285 industry leaders attended the three-day Global Sustainable Tourism Summit at the Pullman Mercure Brisbane, including Accommodation Australia CEO Michael Johnson who hosted a panel discussion on ‘Sustainability in the Accommodation Sector’ today.

TravMedia_Australia_medium-sized_1630445_Noosa_Eat_DrinkMr Johnson said AA enjoys a partnership arrangement with Summit organisers – Ecotourism Australia – and promotes their benefits to members nationwide.

He said with more than 50 speakers from Australia and beyond the Summit will “explore the best practice case studies, latest innovations, inspiring stories and challenges for sustainable tourism.”

“Sustainability is one of the most critical issues for our guests and our members alike,” said Mr Johnson today.

“Guests truly want to see their hosts do the right thing and implement eco-friendly and sustainable practices – and our members are invested in doing what is right for the community in the long-run.

“Accommodation Australia’s partnership with Ecotourism Australia is a significant way to promote the importance of genuine and measurable sustainability to our members and this global summit was a great way to start those conversations.”

Summit discussions covered the changing visitor demands and behaviours of travellers regarding sustainability, the challenges associated with implementing sustainability across the accommodation sector and tips on how accommodation providers can be more sustainable.

Mr Johnson said accommodation hotels have the potential to be true sustainability leaders.

“Our partnership with Ecotourism Australia is about creating a simple pathway for our members to improve their sustainability practices and credentials, starting with the Strive 4 Sustainability Scorecard and then certification,” he said.

“One of our largest members – Accor – is leading the way with 406 of its properties set to be advanced certified by the end of next year.”