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Florence, May 23rd 2024. Starhotels is pleased to present its Grand Tour, a new bespoke travel offer featuring the prestigious Starhotels Collezione in Florence, Milan, Rome, Siena, Trieste, Venice, Vicenza, London and Paris: iconic stops along an itinerary that celebrates the history of the cities and the excellence of Italian-made craftsmanship.

The Grand Tour reached its peak in the nineteenth century, when more and more young lovers of beauty set out to discover the art and culture of the most important Italian and European cities, satisfying their refined aesthetic tastes by choosing elegant Grand Hotels.

In the early twentieth century, many of the hotels that are now part of Starhotels Collezione, such as the Helvetia & Bristol in Florence and the Hotel d’Inghilterra in Rome, became social gatherings loved by artists and writers, who stayed there for extended periods and left their mark on the history of the hotels.

And it was this Grande Bellezza of Italian savoir-faire that was the attraction for travellers then, as it is now. With this in mind, Starhotels has reinterpreted the Grand Tour in a contemporary way, creating an itinerary that includes a stay of at least two nights in two Starhotels Collezione destinations, chosen from a selection of fascinating historical residences housed in antique Palazzos, offering refined style and impeccable service. To make the itinerary even more memorable for guests, Craft Experiences are also available on request. These immersive visits to the extraordinary artisan workshops that are part of Italy’s heritage allow guests to witness and take part in the crafting process of master artisans.

Experiences go from the Venetian mask workshop for guests of the Splendid Venice, to Rome’s ancient hat workshop offered to guests of Hotel d’Inghilterra, and the art of the Florentine mosaic for those who choose the Helvetia & Bristol in Florence. These are just some of the superb private tours available in the Group’s Italian destinations, in addition to brand new Craft Experiences in the cities of Trieste, Vicenza and Siena, and others that can be organised on request in London and Paris. These include a fashion history tour of Place Vendôme in Paris and beautiful calligraphy lessons given by Pineider’s expert calligraphers in their London boutique.

Pineider has also designed the welcome kit that Grand Tour guests will find in their room on arrival: a timeless gift, crafted by the historic Florentine leather goods brand, to take back with them as a true Grand Tour souvenir.

Finally, inspired by nineteenth-century journeys, a new cocktail has also been created by Cibréo, available in all the Starhotels Collezione. The Viaggio in Italia is a reinterpretation of the Spritz, a delicious aperitif classic based on rhubarb and Italian sparkling wine, the pride of Made in Italy around the world.

The Grand Tour package includes:

  • A stay (not consecutive) in at least two Starhotels Collezione of the guest’s choice, in Italy,  Paris and London
  • A 20% discount with breakfast included
  • A bottle of Italian sparkling wine on arrival
  • A welcome souvenir crafted by the Florentine leather goods brand Pineider
  • On request and at the guest’s choice, artisan workshop experiences as part of La Grande Bellezza – The Dream Factory