In a groundbreaking move set to redefine standards within the travel industry, Flight Centre has become the inaugural partner with the Council of Australian Tour Operators (CATO) to launch the CATO Touring Academy. This partnership marks a significant milestone in professional travel training and development.

Scheduled to launch on Monday, 22 April, the CATO Touring Academy introduces a comprehensive certification program tailored specifically for travel agents. This initiative underscores Flight Centre’s dedication to enhancing service quality and expertise in crafting travel experiences and strengthens its position as a leader in the travel sector.

Flight Centre is committed to incorporating the Academy’s detailed certification into its training regimen over the next three years. This integration highlights the company’s strategic approach to fostering continuous learning and skill enhancement among its staff.

Brett Jardine, Managing Director at CATO, expressed enthusiasm about the collaboration, stating, “This alliance exemplifies the unity and strength within the travel industry, aimed at boosting the overall quality of travel consultancy services. Flight Centre’s unwavering commitment to ongoing education and mastery is crucial in shaping the future landscape of travel.”

Andrew Stark, Global Managing Director of Flight Centre, echoed Jardine’s sentiments, noting the partnership as a “natural progression” for the company. “Whether arranging group tours across Europe or facilitating solo adventures in Australia, Flight Centre consistently seeks opportunities to expand our knowledge and enhance our offerings. This partnership with CATO enables us to access a wealth of additional expertise, ensuring our consultants are well-equipped to provide top-tier service and exceptional travel deals to our customers,” Stark explained.

The collaboration sets a new industry standard, promising to enrich consumers’ travel planning experience and bolster the continuous success of Australian travel professionals.

For additional details on the CATO Touring Academy and to explore the benefits of this innovative training program, visit their website at www.cato.travel/touring-academy.

Written by: Octavia Koo

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