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Australian Cruise Association - logoIn a groundbreaking move, the Australian Cruise Association (ACA) has surged forward at Seatrade Cruise Global in Miami, Florida, this year, unleashing a record-breaking delegation onto the global stage. With representatives spanning state tourism organizations, ports, ground handlers, attractions, and shipping agents, the 24-strong delegation marks a historic milestone, affirming Australia’s escalating prominence in the international cruise industry.

Seatrade Cruise Global, renowned as the paramount event in the cruise industry worldwide, has drawn representatives from over 80 cruise lines, offering an unparalleled platform to champion cruising in Australia on a global scale.

Jill Abel, the esteemed CEO of the Association, graces the event for the 19th consecutive year, remarking on the exponential growth witnessed in the region’s cruise sector. “Seatrade stands as the pinnacle event on the international cruise calendar, presenting an unparalleled opportunity for our members to engage with key decision-makers and strategically plan for the future,” Abel declared confidently.

“I am particularly pleased to witness the unwavering support of our key partners, including CLIA, NZCA, Tourism Australia, Papua New Guinea Tourism, and Tourism Fiji, whose presence underscores our collective commitment to fostering the growth of the cruise industry in our region,” Abel added.

This year’s delegation boasts several first-timers poised to capitalize on the wealth of networking opportunities and educational insights offered by Seatrade. With an illustrious panel lineup, including Renata Lowe from Tourism WA, the ACA aims to spotlight Australia’s burgeoning destination development initiatives, emphasizing port infrastructure upgrades and innovative land-based touring activities tailored to enchant cruise line guests.

Amidst a packed Conference Program, ACA luminaries like Jill Abel are slated to participate in critical sessions such as “The Asia/Australasia Spotlight” alongside esteemed industry figures like Jacqui Lloyd and Bud Gilroy under the expert moderation of Joel Katz.

Furthermore, the ACA, in collaboration with the New Zealand Cruise Association, is set to captivate attendees with the highly anticipated “Down Under BBQ.” This event promises an unforgettable sensory experience featuring local delicacies, beverages, and entertainment, cementing its status as a perennial favourite on the Seatrade calendar.

Beyond the conference halls, ACA delegates have seized the opportunity to engage with crucial cruise lines, fostering collaborative partnerships to enhance destination offerings through meticulous shore excursion planning and curated pre and post-visit experiences.

With a resounding presence at Seatrade Cruise Global 2024, the Australian Cruise Association reaffirms its commitment to steering the cruise industry towards unprecedented growth while showcasing Australian shores’ unparalleled beauty and allure.




Written by: Jill Walsh