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British Columbia's rugged peaks of the RockiesIn the heart of Sydney, an extraordinary phenomenon unfolds at Flight Centre’s flagship location, inviting wanderlust spirits to journey from the verdant expanses of rainforests to the towering grandeur of the Rockies. This spectacular event, running from the 21st to the 27th of February, 2024, offers an immersive experience that transcends the ordinary and catapults visitors into the heart of British Columbia’s stunning landscapes.

Imagine standing before the ‘Wall of Wonder,’ a captivating installation on George Street, where the essence of adventure is mirrored back at you amidst the scenic beauty of Canada’s most breathtaking province. Here, the fusion of nature’s most dramatic elements—from the Pacific coastlines to the dense, green canopies and the rugged peaks of the Rockies—comes alive, inviting onlookers to reimagine their connection with the world.

Maya Lange, the Vice President of Global Marketing at Destination BC, articulates this experience as a gateway to the ‘Rainforest to Rockies’ magic in Sydney’s bustling streets. It’s not just an exhibition; it’s a call to the adventurous soul, offering a glimpse of the myriad landscapes and the ever-changing beauty of British Columbia.

Destination British Columbia’s Wall of Wonder. Jazz Hands

Flight Centre George Street travel consultants Alex Kirk, Jake O’Brien, Samantha Unsworth, Tarabu Elston, Selena Mendonca, Destination British Columbia, Country Manager, Australia/NZ Joanne Motta.

The ‘Wall of Wonder’ is more than a visual spectacle; it’s a bridge to the natural world, encouraging city dwellers to pause and rediscover the tranquillity and awe of the outdoors. Lange’s vision for this activation is a testament to the power of nature to inspire and rejuvenate the spirit amidst our daily lives.

This event marks the debut of Destination British Columbia’s new tourism brand, ‘Rainforest to Rockies,’ following its successful introduction in London. It’s a celebration of the adventurous spirit, offering Sydney siders a chance to win a dream holiday to British Columbia, encompassing flights, accommodation, and car rental—a journey valued at AU$20,000.

As part of the launch festivities, the Nine Network’s Today Show Weather will feature live segments from the site, further amplifying the allure of British Columbia’s landscapes to a broader audience.

The ‘Rainforest to Rockies’ route is a cornerstone of Destination British Columbia’s ‘Invest in Iconics’ strategy, showcasing the province’s diverse environments and promoting year-round travel opportunities. This iconic route invites explorers to journey through changing terrains, from the misty shores of the Pacific to the majestic Canadian Rockies, offering a tapestry of experiences that promise to leave an indelible mark on the traveller’s heart.

For those inspired to embark on this magnificent journey, detailed itineraries await at hellobc.com, each promising discovery and adventure on the road trip of a lifetime. This event is not just a showcase but an invitation to step into the wild, explore the untouched, and immerse oneself in the breathtaking beauty of British Columbia, from rainforest to rocky peaks.




Written by: Christine Nguyen