In an era where the essence of luxury is continuously redefined, the Salter Brothers emerge as the vanguards of opulence by introducing their groundbreaking global brand, Ardour Hotels & Estates. The inaugural gem in this illustrious collection, Ardour Kingsford Barossa, heralds a new chapter in luxury hospitality, nestled within the verdant heart of South Australia’s prestigious Barossa Valley.

The acquisition of the historic Kingsford Barossa property marks a pivotal moment for the Salter Brothers, intertwining the past’s charm with the future’s innovation. Ardour Hotels & Estates is not merely a brand but a manifesto of “Celebrated Luxury,” embodying a vision to cultivate a portfolio of the world’s most enchanting hotels and estates. This initiative aims to forge unparalleled hospitality experiences, setting the stage for memorable gatherings among colleagues, families, and friends amidst nature’s most breathtaking canvases.

The choice of Kingsford Barossa as the launchpad for Ardour Hotels & Estates is no coincidence. This estate’s deep roots in South Australia’s rich tapestry epitomize the brand’s ethos. Situated 45 minutes from Adelaide, it promises an escape from the mundane into a world where luxury and nature coalesce to craft unforgettable experiences.

At the helm of Salter Brothers Hospitality, CEO Tash Tobias articulates the vision with palpable enthusiasm, “Launching Ardour in the Barossa, a region synonymous with premium food and wine, aligns perfectly with our ethos. We’re not just offering a getaway; we’re curating an iconic experience that marries the best of Barossa’s offerings with Kingsford’s luxurious spaces against the beautiful Australian landscape.”

The strategic selection of South Australia for Ardour’s debut underscores a commitment to enhancing regional tourism, a sector where nearly half of the nation’s tourism expenditure is concentrated. Yet, it’s an area where the quest for quality accommodation persists. Ardour Kingsford Barossa stands as a beacon of excellence, poised to elevate the hospitality landscape and attract visitors to this renowned wine region, currently valued at $281 million to the state’s economy.

Echoing the sentiments of anticipation and pride, South Australian Minister for Tourism Zoe Bettison welcomes Salter Brothers Hospitality, “The acquisition of Kingsford The Barossa by Salter Brothers, transforming it into the first Ardour luxury destination, is a testament to the allure of our wine region. This historic property, famed as the ‘Drover’s Run’ from McLeod’s Daughters, is indeed a region treasure.”

Ardour Kingsford Barossa is more than a destination; it’s a sanctuary where the art of hospitality meets the beauty of the Australian landscape, promising an experience that’s as enriching as it is luxurious. As Ardour Hotels & Estates embarks on its journey, it sets a new standard for luxury travel, inviting the world to discover the beauty of South Australia through the lens of unparalleled hospitality.

Written by: Soo James

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