In a bold move that is set to redefine the landscape of luxury travel and hospitality marketing, The Harkey Group has announced the establishment of MONOGRAM, a boutique agency poised to deliver unparalleled marketing services globally. This announcement heralds a new era in specialized marketing strategies tailored for the sophisticated sectors of hospitality, gaming, resorts, real estate, entertainment, and food and beverage industries.
MONOGRAM, with its headquarters in the vibrant city of Las Vegas, emerges as the quintessential marketing firm, aiming to bring a fresh and focused approach to a sector that thrives on exclusivity and exceptional experiences. The agency’s core capabilities span a comprehensive range, including strategy development, branding, advertising, design, and media management. At the heart of MONOGRAM’s philosophy lies a commitment to providing its clients with targeted resources that promise more significant value agility and measurable outcomes.
The timing of MONOGRAM’s launch is especially significant. In an era where brands increasingly seek specialized agencies that can offer in-depth understanding and expertise, MONOGRAM stands out as a master in the luxury lifestyle domain. Its team, comprised of seasoned brand architects, brings a wealth of experience and a shared passion deeply rooted in the luxury travel and hospitality industry. Their collective expertise is evident in their previous work with illustrious clients such as Montage Hotels and Resorts, Virgin Hotels, and MGM Resorts International.
Leading the helm of MONOGRAM is John Schadler, a veteran in the marketing arena with over thirty years of experience crafting some of the most memorable campaigns in the hospitality sector. Schadler’s illustrious career includes significant contributions to iconic Las Vegas hotels like Mirage, Treasure Island, and Bellagio. His vision for MONOGRAM is straightforward and ambitious. “MONOGRAM exists to appeal to brand experts in the industry with a precision of purpose,” Schadler stated. “We are not a jack-of-all-trades but rather a master of one.”
Scott Harkey, CEO of The Harkey Group, expressed his enthusiasm for MONOGRAM’s potential to enrich the Group’s offerings. “The MONOGRAM team has consistently delivered top-tier work in travel and hospitality. Allowing them to expand and build upon their remarkable skills under MONOGRAM is a major step for our organization,” he said.
As an integral part of The Harkey Group, MONOGRAM benefits from access to the holding company’s vast resources, ensuring its ability to produce best-in-class work. The agency’s impressive client roster, featuring names like Wynn Resorts, Virgin Hotels, and Station Casinos, is set to expand as MONOGRAM embarks on this new journey.
In conclusion, MONOGRAM’s launch is not just an addition to The Harkey Group’s portfolio; it is a strategic move that positions the company at the forefront of luxury travel and hospitality marketing. With its specialized focus, experienced leadership, and a team of passionate professionals, MONOGRAM is poised to redefine the standards of excellence in the industry.
For further information, visit us at the following sites: https://monogramagency.com/ or https://www.theharkeygroup.com/.
Written by: Soo James
