The International Congress and Convention Association (ICCA) announced Business Events Sarawak (BESarawak) as the exclusive Seed Grant Contributor for the first legacy impact certification programme – Association Impact Masterclass.
“ICCA is very excited to have Sarawak on board as the destination exemplifies greatness in developing legacy impact, setting a remarkable standard as role models. Their dedication and achievements in leaving a lasting and positive imprint serve as an inspiration for others,” said Senthil Gopinath, CEO of ICCA. “Sarawak’s collaboration with ICCA on the upcoming Association Impact Masterclass is a testament to their leadership and vision in making a meaningful difference for individuals and communities.”
The Association Impact Masterclass is co-created by ICCA, GainingEdge and Meet4Impact. ICCA’s goal is to elevate the business events standards and make it inclusive for everyone, from juniors to leaders, to become world-class professionals. The Association Impact Masterclass will also empower the industry to maximise all opportunities in business events by having professional training aligned with the world-renowned ICCASkills Certification.
“The Sarawak Government envisions Sarawak as the Legacy Capital of business events in Malaysia and Borneo. We see the importance of business events and its legacy in materialising our 10-year policy, the Post Covid-19 Development Strategy 2030 (PCDS 2030)”, said Datu Hii Chang Kee, Deputy State Secretary of Sarawak and Deputy Chairman of BESarawak, at the 62nd ICCA Congress seed fund announcement.
Echoing Datu Hii’s comment, Amelia Roziman, CEO of BESarawak added “Being the exclusive contributor will definitely help us to position Sarawak better. However, what is important is growing the human capital with highly qualified legacy impact association members. ICCA has been supporting our efforts to change the narrative of business events for the past 6 years. Our long-term collaboration is with associations who are vital stakeholders with a pivotal role in developing our key economic sectors in PCDS 2030”.
More details on the Association Impact Masterclass will be revealed at IBTM World in Barcelona this November.
