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Ueno-Hirokoji Sauna Suite Finnish-style SaunaAs the dawn of a new era in Tokyo’s hospitality landscape emerges, Section L, a vanguard in the realm of apartment-hotel hospitality, proudly announces the inauguration of its sixth establishment for the year 2023, situated in the heart of Tokyo’s historic Ueno-Hirokoji neighbourhood. This momentous event marks a significant milestone for Section L, further solidifying its position as a leading figure in Tokyo’s fast-paced hospitality industry.

With an unwavering commitment to innovation and excellence, Section L has successfully carved out a unique niche within the upper midscale apartment-hotel sector, garnering the trust and support of investors and patrons alike. This latest venture in Ueno-Hirokoji brings the total number of Section L properties to an impressive nine, with the majority strategically located in Tokyo’s esteemed “Shitamachi” districts. Over the past ten months, Section L’s relentless pursuit of excellence has culminated in the opening of six unparalleled apartment hotels across Ginza, Tsukiji, Hatchobori, Kuramae, Hamamatsucho, and Yushima.

Embarking on a Journey of Unrivaled Hospitality.

Studio Classic at Section L's Ueno-Hirokoji new apartment-hotel

Studio Classic at Section L’s Ueno-Hirokoji new apartment-hotel.

Founded in 2020, Section L has seamlessly redefined the paradigm of travel and hospitality, catering predominantly to the discerning traveller seeking an authentic and immersive experience. Since Japan’s reopening to leisure travel, guests at Section L have embraced the opportunity to delve deeper into the city’s rich tapestry, resulting in an average stay of six days. This figure notably surpasses the market average.

The adept team at Section L, comprising seasoned international hoteliers with vast expertise in hospitality real estate, operations, and technology, has meticulously curated a list of “City Gems” for each property, ensuring that guests can fully immerse themselves in the local culture, forge meaningful connections with the community, and unravel the unique stories each neighbourhood has to offer.

A Gateway to Authenticity and Innovation.

Section L’s Ueno-Hirokoji property is a testament to the brand’s commitment to delivering a unique and enriching living experience, redefining the standards for extended stays. Guests are welcomed into a world where the charm of the past coexists harmoniously with the vibrancy of the present, enveloped in an atmosphere that exudes playfulness, warmth, and modern sophistication. Each room, a sanctuary of comfort and style, is thoughtfully equipped with a full-size kitchen, washing machine, high-speed Wi-Fi, and smart TV, ensuring that every need is catered to with precision and care.

In a groundbreaking move, Section L has introduced two exclusive Sauna Suites at Ueno-Hirokoji, each featuring a Finnish-style sauna capable of accommodating up to six guests, adding an extra layer of luxury and relaxation to the guest experience.

Fostering Connections and Building Community with InterSection.

At the core of Section L’s ethos lies a deep-seated commitment to community and connection. The introduction of InterSection, an innovative in-house social app, serves as a conduit for guests to connect, explore, and engage with the local community, fostering a sense of belonging that transcends the property’s boundaries.

Howard Ho, Co-Founder and CEO of Section L, eloquently expresses the excitement surrounding the launch of the Ueno-Hirokoji property, stating, “We are thrilled to unveil our ninth Tokyo hotel in the culinary haven of Ueno-Hirokoji. Our commitment to capturing the vibrant essence of Tokyo’s ‘Shitamachi’ districts is reflected in every aspect of the hotel, from the playful and retro-inspired aesthetics to the original artwork and photo wall showcasing our ‘city gems.’ Each Section L property serves as a gateway to the unknown, inviting guests to embark on a journey of discovery and adventure.”

As the grand opening of Ueno-Hirokoji draws near, the air is filled with anticipation, marking a new chapter in Tokyo’s vibrant hospitality scene and solidifying Section L’s reputation as a trailblazer in the industry.

Exploring the Charms of Ueno-Hirokoji.

With its 25 spacious rooms to accommodate groups of 4-6 people, Ueno-Hirokoji is poised to be a preferred choice for those travelling to larger parties. In celebration of its opening, Section L is extending a 5% discount on all bookings made for November 2023.

For additional information and to embark on a journey of unparalleled hospitality, visit Section L’s official website.




Written by: Bridget Gomez