NOC Coffee Co. is delighted to announce the opening of its latest branch at The Wai in Tai Wai. Spanning over 3,000 square feet, the store embraces NOC’s signature minimalist aesthetics while incorporating elements from the coffee brewing process, curating an immersive and unparalleled coffee experience. Located on the 4th floor of the new mall, the branch features an open view design with a 22-meter-wide floor-to-ceiling glazing window that welcomes the plentiful glow of sunlight and offers a panoramic view of the landscape, providing customers with a serene and comfortable atmosphere to enjoy their coffee and brunch away from the city’s hustle and bustle.
A Blend of Coffee Brewing Process in the Minimalist Design
The 5.7-meter-wide mega vortex-shaped centerpiece represents a coffee dripper, with a sleek white pillar adorned with metallic rings that imitate the soothing and rhythmic circular movements of pouring hot water over the coffee. The crescent-shaped dining table encircling the “dripper” marks the perfect end of the coffee extraction process, immersing customers in the process of coffee brewing.
Every detail in store is meticulously crafted: the walls at shopfront feature eco-friendly allusion plates, mimicking the bubbles of pour-over coffee bloom and providing soundproofing to create a serene environment. Crystal blocks under the tables and coffee bar resemble ice, while six art installations behind the bar with layers of sand and coffee bean box on top echo Tai Wai’s unique city and mountainous landscape.
The side seating next to the window allows customers to indulge in coffee and food while enjoying the beautiful landscape with friends and family. The outdoor seating area creates a cozy ambiance for customers to gather, featuring a chic design with a warm color palette of light wood and gray infused with lava stones and driftwood. The used coffee bean delivery boxes are upcycled to be the new furniture to demonstrate NOC’s commitment to sustainability while highlighting the connection with coffee throughout the shop design.
NOC The Wai Exclusive: Iced Pandan Cocoffee & Homemade Pastry Mix & Match
Indulge in a refreshing summer treat with the new store-exclusive “Iced Pandan Cocoffee” (HK$50). Crafted with coconut water, NOC’s classic nutty House Blend No.18 espresso, and pandan extract, this drink is topped with a rich layer of milk foam and pandan leaf. Not only is it instagrammable, but it also has a refreshing taste and a rich mouthfeel.
Customers can enjoy the exclusive “Iced Pandan Cocoffee” with their choice of homemade pastry for HK$65. The pastry collection, freshly baked with ingredients from France and Japan, includes hot items such as the signature Egg Tart, Koyamaen Matcha Adzuki Scone, and fresh Fig Danish, making them the perfect pairing for a summer tea time with friends and family.
Opening Day Only: 50 Free Coffee Giveaway and 10 Limited Succulent Plant Set
To celebrate the grand opening of NOC The Wai, the first 50 customers will receive a complimentary cup of coffee. The first 10 groups of customers* will receive a special bonus set of 4 mini succulent plants, including Desert Roses and Mount Emei, potted in NOC’s recycled instant coffee cups.
*Offer is limited and will be given on a first-come, first-served basis by staff. Groups will be determined by the number of customers seated together.
NOC The Wai
Address: Unit 430, 4/F, The Wai, 18 Che Kung Miu Road, Tai Wai, New Territories Phone number: +852 2686 1380
Business hour: 9:00am – 9:00pm (Grand opening time: 12:00pm)
